B&Q China to sponsor Jordan

B&Q China will sponsor the Jordan Grand Prix team in 2004. This ground-breaking partnership will jointly promote and develop the B&Q and Jordan brands in China. B&Q China will feature prominent branding on the Jordan Ford EJ14s at the inaugural...

B&Q China will sponsor the Jordan Grand Prix team in 2004. This ground-breaking partnership will jointly promote and develop the B&Q and Jordan brands in China.

B&Q China will feature prominent branding on the Jordan Ford EJ14s at the inaugural Chinese Grand Prix in Shanghai from 24 to 26 September 2004, with a range of ongoing marketing activities supporting the partnership throughout the year.

Eddie Jordan, Chief Executive of Jordan Grand Prix said, "This is an exciting and ground-breaking opportunity for both of our companies as we build awareness with Chinese fans and customers. Further to our partnership with CCTV and the Shanghai circuit last year, this is the next step of building recognition for Jordan amongst a new and valuable customer base. We are working together to make this partnership a success, with B&Q using a Jordan car to open new stores across the country and we will be are helping each other to generate interest in F1 and B&Q's products."

"Our head office is in Shanghai, and B&Q China already has 600,000 customers per week, with plans to add eight new stores to our existing 15 outlets in 2004," said David Wei, President of B&Q China. "Jordan will help us to build further loyalty amongst our existing customer base, whilst also attracting new customers who want to get a piece of the Formula One action. We can help Jordan be the popular choice of team in the build- up to the first ever Chinese Grand Prix later in the year."

-jordan-

Write a comment
Show comments
About this article
Series Formula 1
Drivers Eddie Jordan
Teams Jordan