COVENTRY, England, Jan. 9 /PRNewswire/ -- AT&T announced today that it had entered into a major three year agreement with the Ford Motor Company for the global sponsorship of the Jaguar Racing Formula One racing team. The agreement positions...
COVENTRY, England, Jan. 9 /PRNewswire/ -- AT&T announced today that it had entered into a major three year agreement with the Ford Motor Company for the global sponsorship of the Jaguar Racing Formula One racing team. The agreement positions AT&T as a key sponsor alongside other global leaders including HSBC, Hewlett Packard and Becks.
Commenting on the agreement, Rick Roscitt, president of AT&T Business, said: "We are very excited about this relationship with Ford and Jaguar. AT&T is fast, focused, flexible and boundless ... all attributes you associate with the most technologically complex sport in the world.
"The sponsorship is a natural fit for us because AT&T Business provides companies like Ford and Jaguar global networking solutions to stay ahead in the fast-paced global economy," he said
AT&T serves the networking needs of many of the Global 1000 companies with advanced Internet Protocol and data networking solutions via an IP network that extends to 850 cities in 58 countries.
Roscitt announced the AT&T sponsorship arrangement here in conjunction with the launch of the Jaguar-Racing 2001 Formula One team's new R2 car at the Jaguar Cars Design and Engineering Centre, Whitley, near Coventry, UK.
Speaking at the event, Bobby Rahal, CEO of the Jaguar-Racing Team said, "AT&T is a global company with exactly the right skills and resources to support us. We look forward to expanding our relationship with them. In fact we are currently working with AT&T to establish a network that will allow us to communicate from all 17 Grand Prix sites in 14 countries to our headquarters in Milton Keynes, our design teams at Cosworth and to Ford in the US."