Aston Martin F1 team hits $3.2billion valuation in latest stake sale

Aston Martin's Formula 1 team has been valued at $3.2billion following a minority stake sale

The Aston Martin Formula 1 team has been valued at a remarkable $3.2billion as it sells a minority stake. The valuation is driven by substantial investment into the Silverstone team and an explosive few years for the championship itself.

Lawrence Stroll, father of driver Lance Stroll, originally made a $117million investment when he acquired the Force India F1 team in 2018 through a consortium led by the billionaire, rescuing the struggling outfit from administration and saving 405 jobs. Substantial investment was promised at the time, and Stroll has certainly stayed true to his word as 2026 looks to be one of the most exciting years yet for the team.

With renowned designer Adrian Newey on board and state-of-the-art infrastructure, including a new wind tunnel in operation, the squad is looking to the new regulations for a comeback.

As of Wednesday, a binding letter of intent “has been signed with a buyer” after Lagonda Global Holdings Plc confirmed that it has “agreed to sell its minority stake” worth $146million. This has valued the business at $3.2billion.

Lance Stroll, Aston Martin Racing, Fernando Alonso, Aston Martin Racing

Photo by: Steven Tee / LAT Images via Getty Images

The buyer of the stake is yet to be confirmed, but the team is happy with its valuation, adding that the valuation “underscores the demand from investors to buy into the sport, whose popularity has soared on the back of” Netflix’s Drive to Survive."

Aston Martin's last stake sale in March of last year with companies HPS Investment Partners and Accel Partners saw the outfit valued at up to $2.6billion, according to Sky News, meaning in little over a year its value has increased by approximately 23%.

This is largely thanks to not only Stroll's investment in the team, proven by the talent now residing within its walls, Honda joining the team from next year and a more complete factory, but also F1's growth.

The series has grown substantially within the American market with the country boasting 52 million F1 fans, up 10% from 2024. US viewership has also skyrocketed with ESPN seeing double the viewership compared to 2018.

As you'd imagine, Drive to Survive has improved F1's demographics for sponsors and broadcasters, with the average age of a US viewer sitting between 32 and 35 years old. With newfound confidence in the value of these viewers, sponsorship and marketing - especially from US companies - is growing.

Mirroring this success, F1 revenue has increased for the fourth year running to $3.65billion in 2024.