Daniel Ricciardo confirms new partnership with Racing Bulls F1 Academy team ahead of Miami GP

Daniel Ricciardo may have stepped away from Formula 1 racing, but he has hasn't entirely left the paddock thanks to a new partnership with the Racing Bulls F1 Academy team.

The Australian driver's premium lifestyle brand, Enchanté, has teamed up with the Visa Cash App Racing Bulls Academy Programme ahead of the Miami race weekend. 

The new collaboration will see the Enchanté logo featured on F1 Academy driver Rafaela Ferreira's car, as well as the team kit. 

Announcing the news on social media, the brand posted: "Enchanté is on the F1A grid! We are excited to announce our partnership with the Visa Cash App Racing Bulls Academy Programme as their official lifestyle apparel partner."

Commenting in a press release, the former driver explained:

“Enchanté has always come from a place of fun,” said Ricciardo in a press release. “Look good, feel good. Jumping in a car at those speeds requires so much confidence, and I know feeling comfortable walking through the paddock feeds all of that.

“This partnership between Enchanté and the Visa Cash App Racing Bulls Academy Program is something we’re really excited about, and we look forward to creating an extension of fashion in the paddock that’s been building over the last few years.”

Rafaela Ferreira, Campos Racing

Photo by: Red Bull Content Pool

Ferreira added: “I like to play around with my style and often use clothes to express who I am. This is such an exciting partnership as I love the fun vibe that Enchanté brings, so can’t wait to bring the confidence it gives me to track. I’m looking forward to wearing the collection over the weekend for my first time driving with Visa Cash App Racing Bulls Academy Program in Miami.”

This comes after Ricciardo lost his F1 seat at Racing Bulls. The 35-year-old, who has driven for teams including HRT, Toro Rosso (now Racing Bulls), Red Bull, McLaren, and Renault, left the sport after an almost 14-year-stint in 2024. Over his career, he celebrated eight race wins, 32 podium finishes, and three pole positions.

Ricciardo commented at the time of his exit: 

“I’ve loved this sport my whole life. It’s wild and wonderful and been a journey. To the teams and individuals that have played their part, thank you. To the fans who love the sport sometimes more than me haha thank you.

“It’ll always have its highs and lows but it’s been fun and truth be told I wouldn’t change it. Until the next adventure.”

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