Daytona escalator race? And no, we aren't making this up

'Daytona Rising' project to host a 'duel...'

If you haven't been to Daytona International Speedway in the past year, you'd barely recognize it. The track management has had some pretty innovative press events to help maintain interest in the $400 million construction project, which includes adding escalators, but this one will be tough to top. (Yes, that's a pun.)

Here it is, just as we received it:

ALERT: DAYTONA INTERNATIONAL SPEEDWAY TO HOLD FIRST EVER “DAYTONA RISING ESCALATOR DUEL.” NASCAR Driver Austin Dillon and NASCAR Team Owner Richard Childress to Race to the Top of New 150-Foot Grandstand and Showcase New Vertical Transportation.

WHAT: Daytona International Speedway (DIS) will hold the first ever “DAYTONA Rising Escalator Duel” to officially activate the new vertical transportation associated with its $400 million DAYTONA Rising redevelopment project.

NASCAR Sprint Cup Series driver Austin Dillon and Richard Childress, owner of Richard Childress Racing, will race to the top of the new 150-foot grandstand using the stairs and new escalators respectively. Each individual will also need to make several “pit stops”/collect items related to the Speedway’s new amenities along the way. 

WHO: Austin Dillon, driver of the No. 3 Dow/American Ethanol/Cheerios/Bass Pro Shops Chevrolet SS for Richard Childress Racing

Richard Childress, CEO and President of Richard Childress Racing

Joie Chitwood III, President, Daytona International Speedway

WHERE: Daytona International Speedway (Turn 1 Plaza on the West end of frontstretch grandstand)

WHEN: Wednesday, January 14, 2015.

12:30 p.m. – Brief opening remarks from Joie, Austin and Richard

12:41 p.m. – Race begins (at the base of the Florida Hospital Injector)

12:50 p.m. – Austin and Richard reach finish line; trophy presentation (highest concourse level). Richard Childress, 69, grandfather of Austin Dillon, receives any needed emergency medical attention. (OK, we made that part up.)

12:50 p.m. – One-on-one interviews (Joie, Austin, Richard, DIS ticket holders)

We have just added this to the calendar of events to cover. Las Vegas, start your wagering!


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About this article
Series Endurance
Drivers Austin Dillon
Teams Richard Childress Racing
Article type Breaking news
Tags daytona rising