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Why the DTM must reinvent itself after Audi exit

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Why the DTM must reinvent itself after Audi exit
By:
Apr 28, 2020, 11:21 AM

Audi's announcement that it will withdraw from the DTM at the end of 2020 was the latest blow for a series that has lost three manufacturers in as many years. Some major soul-searching will now be required to assess how it can survive.

Two down, one to go. Ever since Mercedes announced its plans to pull the plug on its DTM involvement in favour of Formula E in the summer of 2017, it has felt like the German tin-top championship has been on a slippery downward slope.

And following Monday’s news of Audi – to use the prevailing corporate jargon – ‘realigning’ its motorsport priorities for 2021, it wouldn’t be an exaggeration to say that the DTM now finds itself in a full-on nosedive, its very existence hanging in the balance.

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About this article

Series DTM
Author Jamie Klein