Awesome Motorsports Signs On As Associate Sponsorship For Harley Communications Jr. Dragster SPARTANBURG, SC-- The wheels of progress are quickly turning for second generation drag racer Kelli Bennett, son of veteran freelance writer...
Awesome Motorsports Signs On As Associate Sponsorship For Harley Communications Jr. Dragster
SPARTANBURG, SC-- The wheels of progress are quickly turning for second generation drag racer Kelli Bennett, son of veteran freelance writer and publicist Bobby Bennett. In a marketing move today, the team announced the signing of an associate deal with Pro Modified racer Mike Castellana and his Awesome Motorsports team. Castellana feels that his involvement with the upstart junior dragster team is something that will benefit both him and Bennett.
Castellana explains, "Maybe someday we'll both benefit from a big sponsorship. I really think IHRA is growing into something big and the more exposure we can get as a race team the better chance we have in the future to be picked up by a sponsor. I know this is only one piece to the puzzle but if we lay the ground work out now who knows what could happen in the future."
Team owner Bennett echoes those sentiments. He adds, "To approach a sponsor with a marketing plan requires tons of ammunition when you go in. We want to have ammunition as well as provide our clients with the best possible method to market their product or service. We are very pleased to have a top notch businessman such as Mike Castellana to be involved in our operation."
Harley Communications Motorsports will carry major sponsorship in 1999 with Trim Parts, Inc. in their Bobby Barr-prepared, junior dragster. Barr's Competition will join them as well as the newly signed Awesome Motorsports. Autometer guages recently signed on as the official guages supplier for the team.