GASTONIA, NC - Sometimes the end of one season is an indicator of things to come in the next. The Top Dragster Driving Experience Top Fuel team will pick up where they left off at in late-1999 as the dragster will once again be adorned with WIX...
GASTONIA, NC - Sometimes the end of one season is an indicator of things to come in the next. The Top Dragster Driving Experience Top Fuel team will pick up where they left off at in late-1999 as the dragster will once again be adorned with WIX Filters livery for the 2000 season with veteran driver Bruce Litton paving the way for the team's first Top Fuel World Championship. The team will run a combination of the full IHRA tour and select NHRA events in 2000.
The Top Dragster Driving Experience has retained Litton's team to carry out their marketing program with WIX Filters. Top Dragster Driving Experience President Joel Collins feels the triangle marketing partnership between WIX Filters, his company and Litton's team provides a future example for other teams aspiring to run Top Fuel.
"We are pleased to have the support of WIX Filters as the primary sponsor in a program that is destined to start a trend," explained Collins. "The Top Dragster Driving Experience has been fortunate in successfully building a strong and productive relationship with Wix filters and their customers over the last four years. They are committed to this program and our efforts to compete for the IHRA Championship. The IHRA should be commended for its new television partnership with TNN and their effort in continually finding new ways to broaden our sport's visibility and ways to raise the values of the teams."
The team plans to be visible for their new sponsor. Both a showcar and the driver will visit WIX Filters warehouse distributors and their customers throughout the season. Further exposure will come through the driving experience, which will allow Wix customers the opportunity to pilot one of the Top Dragster Driving Experience's school vehicles.
Collins wholeheartedly believes that the year 2000 will be amazing for the team and all of the people that buy, sell and install Wix Filters.
Not only will the team have the veteran driving experience of Litton within their arsenal, but will also return a tremendous team of co-crewchiefs that feature Nick Bonifante, Jr., Richard Hartman and Mike Wolfarth. The trio helped to propel Litton to a third place finish in the 1999 IHRA/Snap-On Tools Championship points standings.
Litton is ecstatic about the new season. He explains, "We are really excited to be entering 2000 with a new backer. Wix Filters manufactures a great product that we are pleased to be associated with. We gave everyone a glimpse of our potential last season. We intend to win the championship this season."