Sheltra Motorsports Racing To Spread The Word "Team; Marketing Partner Join Forces To Raise Awareness Through Kimmie Cares" KANSAS CITY, Kansas (October 1, 2009) - - Officials from Sheltra Motorsports and their primary marketing partner...
Sheltra Motorsports Racing To Spread The Word
"Team; Marketing Partner Join Forces To Raise Awareness Through Kimmie Cares"
KANSAS CITY, Kansas (October 1, 2009) - - Officials from Sheltra Motorsports and their primary marketing partner Buffalo Wings & Rings jointly announced today that the two have joined forces for the month of October and November to raise awareness of Breast Cancer through Sheltra Motorsports's racing program beginning with Thursday's ARCA RE/MAX Series Kansas Lottery 150 (No. 60 Dodge Charger) and expanding to Saturday's NASCAR Nationwide Series Kansas Lottery 300 (No. 81 Dodge Charger).
Both organizations have chosen Kimmie Cares, a foundation headquartered in Cincinnati, Ohio as its official Breast Cancer Awareness Charity for the month of October.
The Kimmie cares doll, book, from The Partners For A Cure Foundation address two critical and often overlooked issues for women with cancer -helping moms explain the effects of cancer to their small children, and helping both child and adult share their fears and feelings so they can remain close during this time of illness.
While many other organizations fund cancer research, donating money for equipment, new medicines and scientists' salaries, theThe Partners For A Cure Foundationtakes a somewhat different approach. Proceeds generated from the sale of the Kimmie Cares doll as well as donations collected through other means are distributed not to scientists, but to individuals with cancer.PFACF helps patients who are struggling financially from the high costs of cancer treatment and related cancer care expenses.
"This is just an incredible opportunity for Sheltra Motorsports," said driver Patrick Sheltra. "Everyone knows someone or someone through a friend who is or has been diagnosed or even sadly died of Breast Cancer. While we can't change what has happened to them we can try through exposure and events to make a difference. I'm proud that our race team has joined forces with Buffalo Wings & Rings through Kimmie Cares to spread the word. Believe me, we're going to spend every waking moment over the next two months to try and make a difference."
Charlie Francus, Marketing Manager of Buffalo Wings & Rings commented by saying, "We are proud to be a part of this outstanding effort with Sheltra Motorsports; Patrick Sheltra and Kimmie Caries to raise awareness and support the fight against Breast Cancer in the month of October."
The loss of a loved one hits close to home especially within the Sheltra Motorsports and Buffalo Wings & Rings tier as fellow team member and Buffalo Wings & Rings franchisee owner Leonard Ranieri tragically lost his wife, Eliza Ranieri last October to the disease. The team is racing in her honor this weekend at Kansas Speedway as well as the ARCA RE/MAX Series season finale next weekend at Rockingham Speedway.
The team has revamped their team logo while Buffalo Wings & Rings has added the traditional Breast Cancer ribbon around their logo for the two month project. The Buffalo Wings & Rings signage on the racecars will also boast the same layout.
To remember Eliza, the team has leaned on long-time Sheltra Motorsports supporter, totalracebabe.com who has created special "Together We Can Make A Difference" bracelets which are available to friends, family and associates who want to show their support of Breast Cancer. The bracelets are available now through Sunday, November 15th through the team's web site at PatrickSheltra.com or BuffaloWingsandRings.com and KimmieCares.com. A large percentage of each bracelet will be donated to Kimmie Cares through the Eliza Ranieri Foundation.
"Leonard is the man who brought Buffalo Wings & Rings to racing and for that we are forever grateful," added Sheltra, who will make his first Nationwide Series start at Kansas Speedway this weekend. "He is a great friend to this team and I know that he is missing his wife greatly but he has told us from day one about how he wants to make a difference and spread awareness of Breast Cancer in her honor. Here's our chance and we plan to have him involved in every step of the way."
Additionally, the team will sport an all-pink camouflage No. 60 Buffalo Wings & Rings-Kimmie Cares Toyota Camry next weekend at Rockingham Speedway. Sheltra also has a special pink uniform from Awesome Racewear which he'll auction off following the 21st race of the season with the proceeds also going to Kimmie Cares on behalf of the Eliza Ranieri Foundation.
"We're remembering Eliza but we're not forgetting the thousands of women who have or had Breast Cancer," sounded Sheltra. "We're also not forgetting about everyone else that has some form of Cancer. It's an ugly disease and we just want them all to know that they're all in our thoughts and prayers."
The "Together We Can Make A Difference" bracelets will also be available for purchase for race fans in the Kansas City, Kansas area this weekend as totalracebabe.com has inked an agreement with Turn 2 Marketing to sell the bracelets at the following souvenir trailers this weekend at Kansas Speedway: 3M, CAT, Crown Royal, Ford, General Mills, Jack Daniels and NAPA.