Several ASA Sponsors Step Up With Help for Victims of Sept. 11 BFGoodrich Tires, Texas Roadhouse Among Many Companies Who Pitch In PENDLETON, Ind. (October 11, 2001) -- In light of the terrorist attacks that befell America nearly a month ago,...
Several ASA Sponsors Step Up With Help for Victims of Sept. 11
BFGoodrich Tires, Texas Roadhouse Among Many Companies Who Pitch In
PENDLETON, Ind. (October 11, 2001) -- In light of the terrorist attacks that befell America nearly a month ago, the nation has seen an uprising of support from its citizens and corporations unlike any in the recent memory of American history. From companies donating money and supplies to citizens donating blood and volunteering their help, the nation has pulled together in this relief effort for the victims and their families, and for those who are coming together to help eliminate the world of terrorism and these types of terrorist attacks.
The same can be said for companies involved with the American Speed Association ACDelco Series, as BFGoodrich Tires, the Official Tire of ASA, and Texas Roadhouse, the official restaurant of ASA, have both stepped up to the plate in this time of need.
In a letter from BFGoodrich Tires' Parent Company James Micali, the President and Chairman of the North and Central American Zones, to New York City Mayor Rudolph Giuliana, the company announced a cash donation of $1 million to "the victims of those events " through the National Disaster Relief Fund.
"The events in New York, Washington DC and Pennsylvania were unprecedented in their scope and horror," Micali wrote. "In response to this national crisis, we have donated $1 million to the victims of those events through the National Disaster Relief Fund o f the American Red Cross. Additionally, we wish to provide the emergency vehicles working on behalf of the City of New York the full resources and expertise at our disposal."
The letter also outlined several other donations to the victims and those working in the disaster area. According to the letter, BFGoodrich Tires and its parent company offered up an on-site service truck to be fully available 24-hours-a-day, seven-days-a- week at the "ground zero" crisis area in lower Manhattan. The truck will be fully equipped to service all emergency vehicles, repair and replace all types of tires as necessary.
Other contributions included up to $250,000 in free tires to any emergency vehicle in the crisis area as necessary to maintain the operation of those vehicles. In addition, an on-site technical expert will be available to assist in any tire or mobility rel ated issues to insure the smooth and continuous operation of emergency vehicles and equipment. Help will be extended to any type of vehicle that tires are manufactured for, including official passenger vehicles, ambulances, fire engines, EMS-type vehicles, as well as heavy construction and earthmover equipment.
Texas Roadhouse had already pre-planned a two-week Indiana appearance schedule before the September 11, 2001 terrorist attacks. The appearances surrounding the last two events of the year, at Winchester (IN) Speedway and Indianapolis Raceway Park in Clermo nt (IN), were scheduled to begin on September 12.
"On Tuesday (September 11), when we realized what had happened, we told our stores this is an opportunity for us to make a difference," explained Texas Roadhouse Sports Marketing Director Karen Hill. "We redirected our efforts to support the American Red C ross and the Disaster Relief Fund."
The two-week appearance scheduled was to have several special events, above and beyond the presence of Cywinski's ASA car and hauler, and Cywinski and teammate Garvey's appearances to sign autographs for the fans. Several stores were scheduled to have live radio remotes, additional local race cars and several activities in which fans could take a part. Additionally the activities were aimed to raise money for various charities.
Quickly, a $10,000 goal was announced, and Texas Roadhouse came up with several ideas to raise money for the support, one of which included a t-shirt slogan "God Bless America," selling for a minimum donation of $5. Additionally, Texas Roadhouse perused se veral forms of fund-raisers, including cookouts in store parking lots, donations, photos in the Texas Raodhouse car and with both drivers. Cywinski pointed out that some stores started matching the donations.
"The restaurants have taken five-percent of all sales the day of their event and donated them to the American Red Cross," said Hill. "In addition, we reduced retail merchandise and all proceeds of our racing merchandise are going to the American Red Cross."
Donations have reached far over $24,000.
"It is really neat to have a sponsor like Texas Roadhouse," said former ASA National Champmion Kevin Cywinski, driver of the number 21 Texas Roadhouse sponsored car. "They are a great sponsor to begin with, and on top of that, they are really great with ch aritable organizations. They are doing so much for the people affected in this terrible tragedy, and that makes me proud to be associated with them. We all know what horrible times this must be for everyone affected by what is going on in New York, Washing ton D.C. and Pennsylvania, and it is times like these that we all need to step up and help out."