THE HOME DEPOT LAUNCHES "RACING TO PLAY" TO IMPROVE THE LIVES OF AT-RISK YOUTH IN NASCAR RACE COMMUNITIES Joe Gibbs Racing and KaBOOM! Join in National Effort ATLANTA, April 28, 2005 -- The Home Depot, the world's largest ...
THE HOME DEPOT LAUNCHES "RACING TO PLAY" TO IMPROVE THE LIVES OF AT-RISK YOUTH IN NASCAR RACE COMMUNITIES
Joe Gibbs Racing and KaBOOM! Join in National Effort
ATLANTA, April 28, 2005 -- The Home Depot, the world's largest home improvement retailer and official home improvement warehouse of NASCAR, today launched a national partnership with Joe Gibbs Racing and the nonprofit group, KaBOOM!, to make a lasting impression in the lives of at-risk children who live in NASCAR race communities.
The partnership, called Racing to PlaySM, will involve volunteers from The #20 Home Depot Racing Team, the Joe Gibbs Racing team, and local The Home Depot stores in building a NASCAR-themed playground in a single day just prior to a scheduled weekend NASCAR race. The events also will include The Home Depot Kids Workshops activities and an appearance by The #20 Home Depot Chevrolet show car.
"The Home Depot has long been committed to enhancing the communities in which our customers live and work," said Bob Nardelli, chairman, president & CEO, The Home Depot. "Through our partnerships with Joe Gibbs Racing, KaBOOM! and our dedicated associate volunteers, we will bring the excitement of NASCAR to children and provide them with safe, healthy and fun play spaces."
Racing to Play will kick off on June 16 with a playground build at the Jackson Arts and Technology Academy in Jackson, Mich. prior to the Michigan 400 at the Michigan International Speedway. Tony Stewart and other members of Joe Gibbs Racing will participate.
"We are excited to work with The Home Depot to bring the joy of NASCAR racing to children across the country," said Joe Gibbs, owner of Joe Gibbs Racing. "The KaBOOM! playgrounds we build during the Racing to Play campaign will enrich the lives of children -- a personal passion of mine and of our entire racing family."
"This program brings together two of my deepest interests -- racing and providing assistance to children in need," said Stewart. "In addition to building playgrounds, I hope that we can inspire these children to fulfill their dreams."
In addition to the kick-off event in Jackson, Mich., the Racing to Play program will build NASCAR-themed KaBOOM! playgrounds in the following markets: Daytona, Fla.; Joliet, Ill.; Indianapolis, Ind.; Fontana, Calif.; Richmond, Va.; Talladega, Ala.; Kansas City, Kan; Atlanta, Ga.; and Phoenix, Ariz.
The selected markets coincide with scheduled races during the 2005 NASCAR season. The playground builds will take place prior to race weekends in each market.
"This innovative partnership will provide opportunities for more communities to create great new places to play, as well as introduce millions of NASCAR fans to the importance of playgrounds in a child's life," said Darell Hammond, CEO and co-founder, KaBOOM!. "We hope these fans will join us in our quest to provide a great place to play within walking distance of every child in America."
Racing to Play is made possible through an ongoing partnership between The Home Depot and KaBOOM!, a national nonprofit organization dedicated to building safe play spaces in communities across the country. As a national sponsor of KaBOOM!, The Home Depot provides financial support, materials and numerous volunteers. By the end of 2005, The Home Depot will have built and funded approximately 400 KaBOOM! playground projects.
The Home Depot
Founded in 1978, The Home Depot is the world's largest home improvement specialty retailer and the second largest retailer in the United States, with fiscal 2004 sales of $73.1 billion. The company employs approximately 325,000 associates and has 1,911 stores in 50 states, the District of Columbia, Puerto Rico, 10 Canadian provinces and Mexico. The company recently announced the creation of a business development operation for retail expansion into China. The Home Depot has been recognized by Fortune as the No. 1 Most Admired Specialty Retailer for 2005. Its stock is traded on the New York Stock Exchange (NYSE:HD) and is included in the Dow Jones Industrial Average and Standard & Poor's 500 Index. HDG
Joe Gibbs Racing
Joe Gibbs Racing is one of the premier organizations in NASCAR, fielding three NASCAR NEXTEL Cup Series teams for drivers Bobby Labonte (#18 Interstate? Batteries Chevrolet), Tony Stewart (The #20 The Home Depot Chevrolet) and Jason Leffler (#11 FedEx Chevrolet). JGR also has NASCAR Busch Series teams for drivers Denny Hamlin (#20 Rockwell Automation Chevrolet) and J.J. Yeley (#18 Vigoro/The Home Depot Chevrolet) and a diversity program for late-model drivers Aric Almirola and Chris Bristol.
Based in Huntersville, N.C., and owned by Joe Gibbs, a three-time Super Bowl-winning coach, a member of the Pro Football Hall of Fame and current coach of the Washington Redskins, the team has competed in NASCAR since 1992, winning two of the last five Cup Series championships and more than 40 NASCAR races, including the 1993 Daytona 500 and the 2000 Brickyard 400.
KaBOOM! is a national nonprofit organization that envisions a great place to play within walking distance of every child in America. Since 1995, KaBOOM! has used its innovative community-build model to bring together business and community interests to construct nearly 800 new playgrounds and skateparks and renovate 1,300 others nationwide. KaBOOM! also offers a variety of resources, including trainings, challenge grants, publications and a free Online Project Planner^Ù for communities who wish to plan a new play space on their own. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago, Atlanta and Redwood City, CA. For more information, visit www.kaboom.org.