Lee National Denim Day to raise millions for fight against breast cancer FORT WORTH, Texas, Thursday, Oct. 9, 2003 -- Indy Racing League team members and employees will join more than a million people nationwide when they wear their favorite...
Lee National Denim Day to raise millions for fight against breast cancer
FORT WORTH, Texas, Thursday, Oct. 9, 2003 -- Indy Racing League team members and employees will join more than a million people nationwide when they wear their favorite denim and a pink ribbon to work Oct. 10 to show support for the fight against breast cancer.
In its eighth year, Lee National Denim Day® is the world's largest single-day fundraiser for breast cancer research, education, screening and treatment programs.
Every year on one Friday in October, National Breast Cancer Awareness Month, Lee® Jeans invites businesses and organizations like the Indy Racing League to participate in Lee National Denim Day by allowing their employees to wear denim to work in exchange for a $5 donation to the Susan G. Komen Breast Cancer Foundation.
Although the setting is not a traditional office building, the IRL and its teams will participate in Lee National Denim Day during practice Oct. 10 for the Chevy 500 at Texas Motor Speedway.
IndyCar Series driver Sarah Fisher will wear her favorite jeans between practice sessions.
"We hope to get several hundred individuals from the Indy Racing League to wear jeans to demonstrate the commitment needed to fight breast cancer," Fisher said. "In addition to raising much-needed funds, putting on jeans that day reminds everyone to think about their health and the health of those they love."
In seven years, Lee National Denim Day has raised more than $36 million for the Susan G. Komen Foundation, an international, not-for-profit organization dedicated to putting an end to breast cancer. The goal this year is to raise $6.5 million in one day. Every dollar raised goes directly to the Susan G. Komen Foundation to support breast cancer research, education, screening and treatment programs.
"The support we get from companies, organizations and schools every year is overwhelming," said Kathy Collins, vice president of marketing communications for Lee. "The $5 you might normally have spent on lunch has a much greater impact when combined with the donations from people nationwide. It is millions of individuals that make this program a success."
The Susan G. Komen Breast Cancer Foundation was established in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at the age of 36. Today, the Foundation is an international organization with a network of more than 75,000 volunteers working through local Affiliates and events like the Komen Race for the Cure® to eradicate breast cancer as a life-threatening disease.
Tickets, TV and Radio: The season-ending Chevy 500 at Texas Motor Speedway is Oct. 12 and will be broadcast live at 3:30 p.m. (EDT) by ESPN and the IMS Radio Network. For tickets, log on to www.texasmotorspeedway, call (817) 215-8500 or go to any Ticketmaster location.