CARA CHARITIES HAS NOW SOLD OVER 30,000 SPECIAL CHECKERED 'BUCKLE UP' BRACELETS With Help of Toyota, Bridgestone/Firestone, CARA Raises Charity Funds SPEEDWAY, Ind. (July 27, 2005) -- One of the hottest racing items during the 2005 season ...
CARA CHARITIES HAS NOW SOLD OVER 30,000 SPECIAL CHECKERED 'BUCKLE UP' BRACELETS
With Help of Toyota, Bridgestone/Firestone, CARA Raises Charity Funds
SPEEDWAY, Ind. (July 27, 2005) -- One of the hottest racing items during the 2005 season has made thousands of dollars for charity with institution of the "Buckle Up" Bracelet" or the "Racelet" as they are now known on the racing campaign. CARA Charities, one of motorsports' top charitable groups, introduced the "Racelets" in April and has now sold over 30,000 "Buckle Up Bracelets in just four months.
Over $56,000 has been raised this summer for selected causes nationally through sales at the racing facilities and online. Toyota, Bridgestone/Firestone and CARA combined to create a new project to continue "Buckle Up" safety with the institution of the "Buckle Up Bracelet."
"We are thrilled with the reception of the 'Buckle Up Bracelet' throughout the racing community," said Barbara Butz, president of CARA Charities. "With the popularity of the silicone bracelet across the world, we felt a checkered 'Racelet' would be a great addition for racing fans as well as creating a more revenue for our successful Bridgestone/Firestone Trust Fund Buckle Up Baby program. We are excited to give more money to needy families."
For over ten years, CARA Charities and the Bridgestone/Firestone Trust Fund have raised more than $700,000 through its "Buckle Up Baby" program. Thanks to their charitable donations, many needy families across North America have been able to protect their children through safety seats given to hospitals, medical centers and clinics.
The "Buckle Up Baby" program was established in 1993. The "Buckle Up Baby" project has been supported by many of auto racing's greatest legends to promote child safety. At each open wheel race, the Bridgestone/Firestone Trust Fund and CARA Charities donates $2,500 to a local hospital or clinic to assist needy families. In 2000, CARA Charities was awarded the National Highway Traffic Safety Administration's Buckle Up America Champion Award.
Like other silicone bracelets that gain awareness of important causes, the "Buckle Up Bracelet," with a stylish checkered flag theme, continued the important message of using seat belts for children as well as adults while traveling on the roads throughout North America. All of the proceeds from the bracelets will go directly to presenting children car seats to medical facilities for underprivileged families.
"We want to thank our friends at Toyota for assisting us in underwriting the initial costs of the 'Buckle Up Bracelets,'" said Mary Lou Bogner, national director of CARA Charities. "The 'racelets' are a tremendous opportunity to express our continuing need for seat belt awareness."
The checkered "Buckle Up Bracelets" are available for two dollars ($2.00) each. The bracelets will be sold at the major North American open wheel races during the 2005 racing season. In addition, the bracelets are available through mail order at the CARA Charities headquarters at (317) 299-2277 and the CARA website at caracharities.org.
CARA Charities, founded in 1981 by Betty Rutherford, has distributed nearly $4 million dollars to numerous racing and community organizations. CARA serves the community through charitable work and promotes the friendship of all those involved in the motor sports family.