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"TV first and foremost"

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Alan Gow's British Touring Car Championship is not only the longest-running and most successful race series in the UK but also, with over 1m TV viewers per race and 400,000 spectators per year, one of the most successful in a rapidly-changing world of motorsport. In this video Alan explains his basic philosophy of how to make motor racing commercially successful

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About this video

Duration 05:47
Posted Jun 16, 2017
Series BTCC
Drivers Alan Gow
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