Dennis Publishing stays as official media partner

DENNIS PUBLISHING IS BTCC's OFFICIAL MEDIA PARTNER FOR SEVENTH YEAR Dennis Publishing will be the official media partner to the Dunlop MSA British Touring Car Championship for a seventh consecutive year in 2010. Dennis's flagship automotive ...

DENNIS PUBLISHING IS BTCC's OFFICIAL MEDIA PARTNER FOR SEVENTH YEAR

Dennis Publishing will be the official media partner to the Dunlop MSA British Touring Car Championship for a seventh consecutive year in 2010.

Dennis's flagship automotive titles Auto Express and evo will again head up the acclaimed publishing group's vast coverage of the BTCC, the UK's premier motor racing championship.

Auto Express, the nation's number one motoring weekly read, and thriving high-performance car monthly evo will both carry news, previews, reports, features, reader competitions and advertising in their pages and online. Their competitions will offer a chance to win tickets as well as some VIP prizes at BTCC race events.

With an average of 64,000* sales each week, Auto Express is the UK's leading car news weekly. evo's 13 editions continue their popularity attracting average sales of 64,500*. Readership per edition is 265,000** for Auto Express and 220,000** for evo.

Combined, the Auto Express and evo websites - www.autoexpress.co.uk and www.evo.co.uk - are viewed by some 1.6m*** unique visitors per month. Jointly, that's a staggering 19 million-plus*** visitors during the year.

In addition, Dennis's 2010 agreement with the BTCC will extend to three more of its ultra-successful monthly magazines - historic performance car favourite Octane (with a circulation of 33,341*), top technology title PC Pro (67,558*) and the highly-respected Men's Fitness (68,037*).

In exchange, Auto Express and evo's logos will be seen on every BTCC race car (door number panels) by the championship's trackside crowds (325,000), UK TV audience (13.8 million across the ITV network) plus a further potential 1.35 billion viewers around the world (the series is shown by 14 other broadcasters in five continents).

Dennis Publishing Director James Burnay commented: "We are delighted to be continuing our great relationship with the BTCC. The championship proved yet again in 2009 it remains head and shoulders above the rest. For as long as I can remember the BTCC has been UK motor sport's jewel in the crown with its terrific calibre of drivers and teams, fantastic variety of models of car and sensational action on the track - I'm sure we'll see more of the same in 2010.

"Furthermore, the BTCC's accessibility, approachable nature of its star names and ability to adapt to ever-shifting times in the media are unparalleled and make working with the championship a highly pleasurable experience for our staff. The BTCC is also hugely popular among our readers and we very much look forward to telling the tale of another outstanding season of unpredictability and high drama in our pages between now and October."

BTCC Series Director Alan Gow added: "The Dennis name is at the very forefront of the UK's publishing industry and it has undoubtedly played a key role in the BTCC's growth in popularity during the last six years. Its titles are of the highest quality and the readership and visitor numbers associated with the Auto Express and evo magazines and websites are truly phenomenal - their coverage of the forthcoming season make them a must-read for all BTCC fans. Likewise Octane, PC Pro and Men's Fitness all of which we welcome into our agreement for 2010 with great excitement.

"Coming on top of a new four-year title sponsorship agreement with the Goodyear-Dunlop group and continued high-profile TV exposure from the ITV network, our partnership with Dennis is yet more great news for all our teams, drivers, sponsors, circuits and fans."

Sources:

* ABC Jul - Dec 09

** NRS Jan - Dec 09

*** Website stats Jan 10

-source: btcc.net

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Series BTCC
Drivers Alan Gow