Anheuser-Busch renews sponsorship of Unlimited Hydroplanes Budweiser, O'Doul's serve as series sponsors (Lake Hamilton, Fla.) - Hydro-Prop, Inc. announced today that Anheuser-Busch has renewed its sponsorship for the Unlimited Hydroplanes. For...
Anheuser-Busch renews sponsorship of Unlimited Hydroplanes
Budweiser, O'Doul's serve as series sponsors
(Lake Hamilton, Fla.) - Hydro-Prop, Inc. announced today that Anheuser-Busch has renewed its sponsorship for the Unlimited Hydroplanes. For the fourth consecutive year, Budweiser, the world's best-selling beer brewed by Anheuser-Busch, Inc., will serve as the title sponsor of the 2003 Budweiser Unlimited Hydroplane Series Presented by Boat Shopper® magazine. In addition, the O'Doul's brand from Anheuser-Busch will be the Official Non-Alcohol Brew of the series.
Hydro-Prop also announced that it is unveiling a new series logo that incorporates the Budweiser logo and the series name. The new logo brings forth the continuing efforts to highlight the sport and its partnership with Budweiser to racing fans.
"We are once again proud to have the Budweiser and O'Doul's brands back on board as sponsors of the Unlimited Hydroplane Series," said Bart Garbrecht, CEO of Hydro-Prop. "The company's commitment to the series has been integral in our efforts to produce the best powerboat racing in North America. Anheuser-Busch has supported the sport for more than 40 years, and we look forward to continuing this relationship for many more years."
"Our broadcast partnership with SPEED Channel coupled with the Anheuser-Busch and Boat Shopper® magazine sponsorships are important accomplishments in our continued pursuit of rebuilding the sport of Unlimited Hydroplane racing," continued Garbrecht. "Aligning ourselves with successful and well-known brand names is another way we can strengthen our image and popularity within the motorsports community. We look forward to the start of another extremely competitive season on the water."
"We're excited about the renewal of both the Budweiser and O'Doul's brands with the Budweiser Unlimited Hydroplane Series for the upcoming season," said Tony Ponturo, vice president, global media & sports marketing, Anheuser-Busch, Inc. "We view the circuit as the premier powerboat racing series in North America, and we know the sport is popular among adults who are our core consumers."
The Budweiser Unlimited Hydroplane Series Presented by Boat Shopper® magazine begins June 19-22 with the Detroit APBA Gold Cup.
Headquartered in Lake Hamilton, Fla., HYDRO-PROP owns and operates the Budweiser Unlimited Hydroplane Series Presented by Boat Shopper® magazine. Unlimited Hydroplanes are the most dramatic, exciting, and spectacular racing vehicles in the world. They are the largest and fastest racing boats reaching top speeds of 220 miles per hour and can cover the length of a football field in less than one second. HYDRO-PROP events are held throughout North America and are televised during prime time on SPEED Channel. SPEED Channel is the fastest growing sports network in America and is recognized as America's motorsports leader. For more information on HYDRO-PROP, visit www.hydroprop.com
Budweiser, the world's best-selling beer, and O'Doul's are produced by Anheuser-Busch, Inc., the world's largest brewer.