Bennetts continues to back British race series The world's leading domestic Superbike series will continue to be known as the Bennetts British Superbike Championship for the fourth consecutive year. The nation's favourite bike insurance ...
Bennetts continues to back British race series
The world's leading domestic Superbike series will continue to be known as the Bennetts British Superbike Championship for the fourth consecutive year. The nation's favourite bike insurance provider has agreed a title sponsorship deal with new championship rights holders MotorSport Vision.
Bennetts Marketing Director Mark Fells believes that its new relationship with Jonathan Palmer's MotorSport Vision group will push the sponsorship further and provide a solid partnership for future success.
In addition to the circuit branding, event hospitality and ever popular Bennetts Babes, BSB fans will see the introduction of two Bennetts branded Buell course bikes which will accompany the safety car on its sighting laps ahead of every race.
Niall Mackenzie will be a guest rider for one of the 1125Rs course bikes at four key events across the season, the first being at the opening round at Brands Hatch on 4-6 April. The former British Superbike Champion will provide pillion rides for celebrities and competition winners at Cadwell Park, Donington Park and both Brands Hatch race days.
"The future for the Bennetts British Superbike Championship looks extremely promising," says Mark. "We're really excited about our additional sponsorship activities to further increase the value of the series, such as having James Toseland present at key events. We're looking forward to a successful partnership with MotorSport Vision and hope that we can help to further boost the profile and support within the series."
Jonathan Palmer, Chief Executive, MotorSport Vision comments: "I am delighted that Bennetts will be continuing as the title sponsor of the 2008 British Superbike Championship. BSB provides the greatest promotional platform for any bike related product in the UK and as the leading provider of bike insurance, Bennetts have confirmed their confidence in MSV's determination to make a great sport even bigger."
The deal also strengthens Bennetts' involvement in motorcycle racing sponsorship. The insurance provider has already confirmed its series sponsorship of the 2008 World Superbike Championship including title sponsorship of the two British events and its personal sponsorship of MotoGP contender James Toseland is ongoing this year.
A new initiative launched this week also enables Bennetts to further extend its support of motorcycle racing at all levels. The Grass Roots referral scheme offers the potential for all motorcycle racers to increase their annual budget by encouraging friends, family and supporters to take out insurance policies with Bennetts via their own website or social networking pages.