November 5, 2001 (Valencia, Calif.) - Team Walker Motorsports announced today that Heinz USA, a division of H.J. Heinz Company, will be the primary sponsor for the team's entry driven by Sean Woodside in the NASCAR Winston West's season ending...
November 5, 2001 (Valencia, Calif.) - Team Walker Motorsports announced today that Heinz USA, a division of H.J. Heinz Company, will be the primary sponsor for the team's entry driven by Sean Woodside in the NASCAR Winston West's season ending event to be held Saturday, November 10, 2001 at Irwindale (Calif.) Speedway.
The team's racecar will feature both Heinz 57 ketchup products and Charlie the Tuna from the company's StarKist Tuna brand in that event.
The racecar's new look was previewed in a string of appearances at food industry trade shows over the past month in Las Vegas, San Diego, Los Angeles and Phoenix.
"Team Walker Motorsports is very pleased to welcome Heinz," said Donna Walker, team co-owner. She added, "Our team has a lot to offer a sponsor both on and off the track. We are working hard ensure that our performance at Irwindale and our participation in the marketing activities included in our agreement represent Heinz well, and to demonstrate our team's potential to deliver what a sponsor is looking for. Hopefully, Heinz will be impressed enough to extend our new relationship into a long-term partnership."
"We are excited about our new partnership with Team Walker Motorsports," said Robert DeVault, area manager, foodservice sales for Heinz USA. "Heinz is extremely selective about whom we partner with, and Team Walker Motorsports represents the professionalism required to be successful."
Team Walker Motorsports recently launched a marketing program designed to benefit partnering companies and provide support for the team's plans for growth. The Heinz sponsorship represents the first step in what the team hopes will become a successful campaign for broad support to launch the team into NASCAR's national divisions.
More information is available at the team's Web site at www.teamwalkermotorsports.com.
Team Walker Motorsports is a multi-team racing operation owned by Donna Walker and her son, Michael. The team fields the #45 Team Walker/Ron's Rear Ends/NAPA Filters/Mechanix Wear Chevrolet in the NASCAR Winston West Series, featuring 1999 champion driver Sean Woodside. Valencia, Calif.-based Team Walker Motorsports debuted in 1999 with a limited Late Model schedule.