Watkins Glen International generates exposure for area

Watkins Glen, NY (May 25, 2000) - Watkins Glen International recently received a summary from Joyce Julius & Associates that measured television exposure for the Watkins Glen area during the track's 1999 season. Through the international ...

Watkins Glen, NY (May 25, 2000) - Watkins Glen International recently received a summary from Joyce Julius & Associates that measured television exposure for the Watkins Glen area during the track's 1999 season. Through the international television coverage generated by the racetrack, the village of Watkins Glen and surrounding areas received 1 hour and 34 minutes of coverage that included 871 mentions, reached an audience in excess of 20 million people and was valued at nearly $ 3.8 million.

"The television exposure from Watkins Glen International is fantastic. We could never attain that level of exposure on our own," said Margaret Cook, President of the Schuyler County Chamber of Commerce. "Having the racetrack here is very exciting and we certainly recognize that the visibility The Glen provides is a tremendous bonus."

"Watkins Glen has a national reputation for great racing that attracts thousands of visitors to the county and also attracts millions of viewers to the television broadcast," said track President, Bryan Sperber. "There is no question in my mind that the exciting action those fans see on TV will encourage them to travel to Schuyler County to see the races first hand."

In addition to the television exposure resulting from the international coverage of events held annually at the historic road course, SCOPED (Schuyler County Partnership for Economic Development) released a report last year detailing the economic impact on the tri-county area created by Watkins Glen International. The study revealed that The Glen generates over $176 million in total economic impact for Schuyler, Chemung and Steuben counties.

"The impact of Watkins Glen International is tangible in terms of sales tax revenue, jobs and direct spending," said Susan Payne, Project Manager for SCOPED. "Just as important is the intangible impact the track has by bringing international recognition and exposure to the Watkins Glen area that helps to support our tourism industry."

SCOPED is currently working on a plan to use federal and state grant money ear-marked for economic development to secure water and sewer access for the racetrack and a new proposed business park near the track. A referendum on proceeding with a detailed study on the project is scheduled to be voted on by residents located in the Town of Dix on Tuesday, May 30, from 11:00 a.m. - 7:00 p.m. For information on where to vote, contact the Town of Dix Town Hall at 607-535-7973.

Watkins Glen opens the spectator season of racing with the Watkins Glen Historic Races Presented by Chemung Canal Trust Company on June 2 - 4. Tickets for all 2000 events are now available. For ticket, camping, or additional information, contact the Watkins Glen ticket office at 607-535-2481 or visit the website at www.theglen.com .

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Series Automotive
Tags TV