Vision Entertainment joins sales and marketing team

CENTENNIAL, Colo. (October 29, 2001) -- The Sports Car Club of America, Inc. and SCCA Pro Racing Ltd. have named Vision Entertainment to its sales and marketing services force. Vision Entertainment, of Laguna Beach,...

CENTENNIAL, Colo. (October 29, 2001) -- The Sports Car Club of America, Inc. and SCCA Pro Racing Ltd. have named Vision Entertainment to its sales and marketing services force.

Vision Entertainment, of Laguna Beach, Calif., will oversee new sponsorship and sales ventures pertaining to the Rally, Solo and Club Racing departments of the SCCA as well as SCCA Pro Racing and its Speedvision World Challenge and Pro Spec Racer series.

"This is an unbelievably exciting time for the SCCA and SCCA Pro Racing, with the addition of the Vision staff, which has an outstanding record of results and brings a new perspective on grassroots and professional motorsports events," said Steve Johnson, SCCA President and CEO. "The addition of their efforts will take all facets of the SCCA to a new level."

Now in its fifth year, Vision Entertainment is the promoter of such popular national and west coast lifestyle events as the Hot Import Nights, the Hot Import Daze, Beach Fest, the Fresh Tracks Snow and Skateboarding Expo, The National Houseboat Expo and GT Live. Vision's marketing and sales arm has been the driving force behind the success of the events, as well as its keen ability to recognize and capitalize on market trends.

"It takes extreme talent and motivation as well as a keen sense of where trends are heading in order to keep a finger on a market's pulse," said Mitch Wright, SCCA Pro Racing Vice President and General Manager. "Vision has those attributes, which is what has made them so successful in the past."

"We believe that SCCA and SCCA Pro Racing have very marketable products to motorsports and automotive enthusiasts, but there hasn't been a complete program in place to take advantage of what it has to offer from a marketing and sales standpoint," said Todd Wallin, President of Vision Entertainment. "We're anxious to get started immediately, creating new opportunities and helping SCCA expand its reach and sponsorship value."

In addition to its in-house staff, Vision Entertainment has contracted motorsports specialist Tomo Meek to work in concert with Paul Mecca's Cornelius, N.C.-based ESP, Inc. to craft programs to maximize new sponsor exposure and value to the SCCA.

"We're excited to announce that we've brought in Tomo Meek as our Director of Sales for SCCA products, and there is synergy in our efforts and those of Paul Mecca," added Wallin. "We're confident that the marketing and sales efforts beginning right now will be the most complete and successful in the SCCA's history."

Profiles

The Sports Car Club of America, Inc. is a 62,000-member motorsports organization, which incorporates all facets of autocross, rally, and both club and professional motorsports events. It annually sanctions nearly 2,000 events through its 109 regions and professional subsidiary. Landmark events for the Club include the Club Racing Valvoline Runoffs(r) National Championship races at the Mid-Ohio Sports Car Course, the Solo II(r) Nationals and ProSolo(r) National Series at Topeka, the ProRally(r) Championship and the United States Road Rally Championship, in St. Louis, Mo.

SCCA Pro Racing Ltd. is a wholly owned subsidiary of SCCA, Inc., sanctioning the Trans-Am Series for the BFGoodrich Tires Cup, the longest continuously-running road racing series in America; the Speedvision World Challenge GT and Touring Car Championships, the most exciting production-based road racing in North America; the Pro Spec Racer series, an ultra-competitive entry-level professional series putting the emphasis on driver ability in identically-prepared, purpose-built racecars; and the Shelby Cobra Challenge Racing Series, and outside-administered series pitting some of the most famous names in racing against one another in the latest generation Shelby Cobra.

Vision Entertainment is the promoter of such popular national and west coast lifestyle events as the Hot Import Nights, the Hot Import Daze, Beach Fest, the Fresh Tracks Snow and Skateboarding Expo, The National Houseboat Expo and GT Live.

-SCCA/SCCA ProRacing-

Be part of something big

Write a comment
Show comments
About this article
Series Automotive , SCCA
Drivers Steve Johnson