The Racing News - 1999-07-02

THE RACING NEWS, MOTORSPORTS MAGIC FORM STRATEGIC ALLIANCE NASHVILLE, Ind. (July 2, 1999) - The Racing News, published by MotorSports PhotoSource of Nashville, Ind., announced today a strategic alliance with Pittsboro, Ind.-based Motorsports ...

THE RACING NEWS, MOTORSPORTS MAGIC FORM STRATEGIC ALLIANCE

NASHVILLE, Ind. (July 2, 1999) - The Racing News, published by MotorSports PhotoSource of Nashville, Ind., announced today a strategic alliance with Pittsboro, Ind.-based Motorsports Magic, a leading motorsports marketing group.

Under the terms of the agreement, Motorsports Magic will represent The Racing News in developing and maintaining advertising relationships for The Racing News, in addition to handling all external marketing for the publication.

"We are very excited about the addition of Motorsports Magic to our team," said Rodney A. Margison, Editor of The Racing News. "They have proven themselves in this industry and have all the resources necessary to handle one of the most difficult tasks in publishing … advertising and marketing."

"This step is the first of several planned to return The Racing News to the front of the motorsports media pack," Margison commented.

"I am pleased to be a part of The Racing News," added Kimberly Thomas, Marketing Director for Motorsports Magic. "It is a very professional publication that successfully fills a very specific niche for race fans."

"Motorsports Magic is fortunate to be associated with a publication that offers such a quality product," she added. "In addition to results, fans know they can count on The Racing News to bring them the inside story on the business side of racing, great photos, and even a section for the kids!"

This announcement is the first in a series of major announcements concerning the future of the popular Indiana-based publication. Additional announcements will be made in the coming days regarding a new publication schedule, coverage changes and more.

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