Texas Speedway to combat bootleg merchandise

FORT WORTH-DALLAS (March 27, 2001) - Texas Motor Speedway is stepping up measures to shut out bootleg merchandise operators who may be planning to profit from the Harrah's 500 race week. "With the passing of Dale Earnhardt, quite sadly, we have...

FORT WORTH-DALLAS (March 27, 2001) - Texas Motor Speedway is stepping up measures to shut out bootleg merchandise operators who may be planning to profit from the Harrah's 500 race week.

"With the passing of Dale Earnhardt, quite sadly, we have learned that there are bootleggers who plan to profit this weekend from his untimely death," said speedway general manager Eddie Gossage. "At our sister speedway in Las Vegas, our merchandise folks were confronted with numerous bootleg vendors who were peddling t-shirts and other items with Dale's likeness on them. Dale's estate doesn't see a penny from those items and the true fans won't buy them.

"We're also aware that these same bootleg vendors will most likely have counterfeit Texas Motor Speedway merchandise. It's illegal, it's wrong and we're not going to tolerate it."

The speedway has implemented a plan to monitor any illegal activities on speedway property.

"We were successful in 1997 with our undercover group," said Gossage. "We have brought those folks back to help us again this year, if necessary."

TMS

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Series Automotive
Drivers Dale Earnhardt