FORT WORTH-DALLAS (March 29, 2001) - What sporting event held annually in the Metroplex is listed as the nation's sixth-largest sporting event in terms of its economic impact on Dallas-Fort Worth? A Dallas Cowboys game? The Byron Nelson...
FORT WORTH-DALLAS (March 29, 2001) - What sporting event held annually in the Metroplex is listed as the nation's sixth-largest sporting event in terms of its economic impact on Dallas-Fort Worth?
A Dallas Cowboys game? The Byron Nelson Classic? A Dallas Stars Stanley Cup Finals game? The Colonial?
None of the above.
The NASCAR Winston Cup race at Texas Motor Speedway was ranked the sixth-biggest professional sporting event in the nation for 2000 by the highly-respected Street & Smith's SportsBusiness Journal, outdistancing some perennial sporting events such as the Kentucky Derby, The Masters, the U.S. Open Tennis Tournament, the NFL Pro Bowl, the Major League Baseball All-Star Game and others. The publication determined that the racing event's one weekend last Spring generated $165.2 million for the local economy. The figure does not include other racing and non-racing events that attract hundreds of thousands more fans throughout the year to Texas Motor Speedway.
"We've been blessed with tremendous support locally, regionally, nationally and internationally and those fans from around the world spend tremendous amounts of money in Fort Worth, Dallas, Denton, Arlington, Irving and surrounding areas," said Eddie Gossage, Executive Vice President and General Manager of the speedway. "This isn't money spent at the speedway - this is money spent on hotels, motels, restaurants and the like by fans while in town for our race. As a community, this region needs to rally to generate more opportunity for economic benefit resulting from the hundreds of thousands of fans that pour into town for that race week."
Street & Smith's SportsBusiness Journal ranked the nation's top-ten professional sporting events of 2000 based on a formula from the National Association of Sports Commissions and utilizing sources including Smith Travel Research, the International Association of Convention & Visitors Bureaus Foundation and research by the SportsBusiness Journal.
Eight of the top-ten events on the list were auto races. The only non-racing events on the list were the Super Bowl and the Kentucky Derby.
"One of the biggest sports events in the world is held here at Texas Motor Speedway and it creates jobs, assures a stronger economic base for employees and companies based in the Metroplex and generates taxes to support our community," said Gossage. "While we pay taxes - in fact, Texas Motor Speedway is the largest taxpayer in the Northwest Independent School District - the money spent by fans in local businesses also generates a stronger tax base.
"This independent survey by Street & Smith's SportsBusiness Journal brings into clear focus that the NASCAR Winston Cup race is the largest sporting in Dallas-Fort Worth, the largest in the State of Texas and is the sixth-most important sporting event in America. We've been blessed by tremendous support locally so we're pleased the SportsBusiness Journal was able to show the return blessing others in the region enjoy due to Texas Motor Speedway."
<pre> TOP 10 PROFESSIONAL SPORTS EVENTS IN AMERICA - 2000
Economic Event Location Impact *
Indianapolis 500 Indianapolis Motor Speedway $336.6 million Indianapolis, Ind.
Daytona 500 Daytona International Speedway $240 million Daytona Beach, Fla. Brickyard 400 Indianapolis Motor Speedway $219.5 million Indianapolis, Ind.
Super Bowl XXXIV Georgia Dome $215 million Atlanta, Ga.
United States Indianapolis Motor Speedway $170.8 million Grand Prix Indianapolis, Ind.
DIRECTV 500 Texas Motor Speedway $165.2 million Fort Worth, Texas
Goracing.com 500 Bristol Motor Speedway $119.6 million Bristol, Tenn.
Food City 500 Bristol Motor Speedway $80.5 million Bristol, Tenn.
Kentucky Derby Churchill Downs $60 million Louisville, Ky.
Winston 500 Talladega Superspeedway $42.4 million Talladega, Ala.
* Based on a formula from the National Association of Sports Commissions. Sources: National Association of Sports Commissions, SportsBusiness Journal research, Smith Travel Research, International Association of Convention & Visitor Bureaus Foundation.