Texas Motor Speedway allows fans to bring coolers

Texas Motor Speedway recently made a decision specifically for the race fans and consequently, will lose approximately $1.5 million in annual revenue. Not a common course of action in today's sports world, but it was the right decision for our...

Texas Motor Speedway recently made a decision specifically for the race fans and consequently, will lose approximately $1.5 million in annual revenue. Not a common course of action in today's sports world, but it was the right decision for our fans. Most of you know I'm referring to the speedway's decision to not sell beer in the stands at our races.

Here's the background on the subject. A special election was held Feb. 5 for Precinct 7 residents to vote on the wet/dry issue. Texas Motor Speedway happens to be in that part of the county in which the election was held. The measure passed. As a result, we now have the option to sell beer at the speedway.

However, Texas law says you can't bring in alcohol into a venue where alcohol is sold. The speedway's immediate concern was for the race fans who would potentially be prohibited from bringing in beer if we sold it in the stands.

After speaking with the ticket holders, Gossage made the decision not to sell beer if it took away the fans right to bring it in coolers. It's just one of many "fan-friendly" measures the speedway has announced recently.

The speedway is meeting with the Texas Alcoholic Beverage Commission (TABC) regarding options the speedway may have. The bottom line is, if selling beer prohibits race fans from bringing alcoholic beverages in their coolers, then we will NOT sell beer at the races.

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Series Automotive , General