GLENDORA, Calif. - Summit Racing Equipment, an industry leader in distribution of auto racing parts and equipment through catalogs and the Internet, has expanded its partnership with the National Hot Rod Association to become the Official...
GLENDORA, Calif. - Summit Racing Equipment, an industry leader in distribution of auto racing parts and equipment through catalogs and the Internet, has expanded its partnership with the National Hot Rod Association to become the Official Automotive Mail Order Catalog of the NHRA.
The three-year, multi-million dollar agreement will create cross-marketing opportunities between Summit Racing Equipment* and the NHRA that will utilize a variety of mediums, including catalogs, the Internet, television, brochures, packaging and publications including Summit Racing's official newsstand magazine, Street & Strip*.
"We're pleased to welcome Summit Racing into our growing family of official sponsors," said Gary Darcy, vice president of marketing of the NHRA. "By increasing their involvement in NHRA Drag Racing, Summit Racing is clearly recognizing the benefits of sponsorship and the value associated with expanding their involvement.
"This blockbuster partnership has unlimited potential in terms of ability to reach a wide audience of drag racing enthusiasts. All along, Summit Racing has been a significant supporter of NHRA's grassroots racing programs. Their continued support of all NHRA programs, race teams, events and other initiatives made this exciting new association inevitable."
In addition to its status as the Official Automotive Mail Order Catalog of the NHRA, Summit Racing's other NHRA involvement includes sponsorship of the NHRA Summit Drag Racing Series and title of the inaugural SummitRacing.com NHRA Nationals in Las Vegas. The company is also the primary sponsor for: Mark Pawuk's Pontiac Firebird in Pro Stock; John Lingenfelter's Chevy S-10 in Pro Stock Truck; Dan Fletcher's '69 Camaro in Super Stock and '99 Pontiac Firebird in Stock; and is the presenting sponsor for an NHRA Winston Drag Racing Series event in Columbus, Ohio. Summit Racing also provides NHRA news and race results through the Drag Race Central section of its web site.
Summit Racing will expand an already major presence at each of NHRA's Winston Drag Racing Series events, the Winston Showdown, NHRA's all-star event, the 43-race NHRA Federal-Mogul Drag Racing Series and at all NHRA-owned drag racing facilities. Summit Racing will also have increased visibility in NHRA's Manufacturers Midway and throughout NHRA's highly visible media outlets, National Dragster and NHRA.com.
"We're happy to continue building a strong relationship with the NHRA, its race teams and expanding fan base," said Jon Hedges, Summit Racing marketing manager. "By becoming the Official Automotive Mail Order Catalog of the NHRA, Summit Racing stands poised to build on its reputation as an industry leader in the automotive aftermarket. We're confident that our increased involvement with NHRA through its new strategic plan to take the sport of drag racing to a mainstream audience will enhance our own programs and directives in reaching an expanded base of automotive enthusiasts." Summit Racing Equipment*, the industry's largest direct marketer of performance automotive and truck equipment, is based in Tallmadge, Ohio with warehouses in Tallmadge and Sparks, Nev. Founded in 1968, Summit Racing markets products through mail order catalogs and the Internet at http://www.SummitRacing.com.
Headquartered in Glendora, Calif., the NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 23 national events through its NHRA Winston Drag Racing Series. The NHRA has 85,000 racers and members nationwide and 142 member tracks. The NHRA-sanctioned sportsman and bracket racing series' provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the Federal-Mogul Drag Racing Series, NHRA Summit Drag Racing Series and the Street Legal Program. The NHRA also offers the Jr. Drag Racing League for youths ages 8 to 17.