SS&E hires C. Michael Claudio to head Motorsports Division

(Seattle, WA) Syndicate Sports & Entertainment, LLC (SS&E) announced the hiring of C. Michael Claudio today as the company's Director of Motorsports Marketing. Claudio will manage the growth of SS&E's new motorsports division,...

(Seattle, WA) Syndicate Sports & Entertainment, LLC (SS&E) announced the hiring of C. Michael Claudio today as the company's Director of Motorsports Marketing. Claudio will manage the growth of SS&E's new motorsports division, Syndicate Motorsports Marketing (SMM), which is dedicated to the negotiation and development of sponsorship programs on behalf of teams, drivers, race series, and corporations.

The announcement was made by Gregory C. Martin, and Jeffry O. Dana, company principals of SS&E, an emerging niche marketing consultation company in the sports and entertainment sectors. SMM intends to create, sell, evaluate, and negotiate integrated, value-driven sponsorship packages on the buying and selling side, supply in-market and at-track marketing communications services for teams and corporations as well as develop additional supporting branding initiatives within the auto racing community.

Claudio brings a diverse range of motorsports and corporate marketing experience with him and is a welcome addition to the SS&E team.

"We were very impressed with Michael's resume and related experience on both the corporate and team side of motorsports," Martin said. "The relationships that Michael has developed over the years through his work with Shell Oil Products Company and with race teams in CART and IRL supplemented with his knowledge of the engineering side of the motorsports industry made him an easy choice to lead our motorsports division into the future."

Added Dana, "As we continue to associate our business with only the top talent across the niche marketing industry, Michael fits perfectly within the culture of SS&E and shares our common philosophy about how to professionally conduct business in the marketplace. SS&E will continue its trend of adding strong personnel to our family that will combine to grow our business into an industry leader."

Claudio brings both business and technical experience to SS&E. Claudio has been serving as President of Innovative Autosport, LLC, a business development firm specializing in the automotive and motorsports entertainment industry. Claudio's focus has been on developing strategic partnerships, licensing agreements, and the development of products applicable to motorsports and other motion-related sports.

Claudio also has been a Vice President at IRIKarting, Incorporated, a motorsports entertainment company planning to build upscale indoor karting facilities across the US in partnership with Indianapolis Motor Speedway Properties.

Prior to pursuing a career in motorsports, Claudio spent nine years at Shell Oil Products Company's marketing division as a marketing engineer and sales/business manager. He managed multiple capital projects at Shell's retail facilities. As sales/business manager, he was responsible for sales and business growth in the Southern California market. He also developed marketing strategy and implemented marketing programs including cross-promotional campaigns through Shell's dealer/franchise network and motorsports program.

About Syndicate Sports & Entertainment, LLC

Syndicate Sports & Entertainment, LLC is led by company principals, Gregory C. Martin and Jeffry O. Dana, with its headquarters based in Seattle, Washington. SS&E has begun to execute a plan to become a global leader in the niche sports and entertainment marketing industry by utilizing the resources of a network of associated companies around the world who come together on a project-by-project basis based on the specific service needs of the client. SS&E provides clients with full-service brand marketing consultation, sponsorship buying and selling negotiation, event management, property rights representation, communications services, and pre- and post-program valuation and ROI assessment. More information on SS&E can be found at


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