Sponsorship seminars in Langhorne, Daytona

LANGHORNE, PA October 27, 2000 . . . "It is not brain surgery. We have been able to help a number of racers and promoters attract sponsorship and improve their sponsorship programs. And we have announced a couple of seminars/workshops designed to...

LANGHORNE, PA October 27, 2000 . . . "It is not brain surgery. We have been able to help a number of racers and promoters attract sponsorship and improve their sponsorship programs. And we have announced a couple of seminars/workshops designed to do just that for others," said Ernie Saxton, publisher of Motorsports Sponsorship Marketing News. The monthly newsletter will sponsor the seminars. Saxton's first sponsorship seminar/workshop is set for Wednesday, November 15 in Langhorne, PA. The cost to register is just $59.95 with registration limited to JUST 30 people. "The low number of registrants makes it possible to cover more material and give more individual attention," said the veteran marketing executive. The Langhorne seminar, starting at 7 p.m. on November 15, will include creating proposal, contact letters, direct mail campaign, telephone work, getting media help, adding value to the package, creating a brochure, and much more. Two of the key points that are part of the seminar is the use of the hauler as an important part of the sponsorship package, and teaching racers and promoters not to sell so cheap. Registration, again, is limited to just 30 people. Arrangements to attend can be made at 215.752.7797 or fax 215.752.1518. All major credit cards are accepted. In addition Saxton will present his annual SpeedWeek Seminar in Daytona Beach, Florida for those seeking National Sponsorship Support. The seminar is priced at just $149.95 with support material and a subscription to Motorsports Sponsorship Marketing News included. The Daytona seminar is set for Friday, February 16th at the Holiday Inn, near the Daytona International Speedway, in Daytona Beach, Florida. Again registration, with a couple of surprise speakers who will benefit your sponsorship marketing efforts, will be limited to 30 attendees. The same telephone numbers can be used for registration. Complete information on the seminars, samples of the newsletter and a brochure of sponsorship services and materials is available from Ernie Saxton Communications, Inc., 1448 Hollywood Avenue, Langhorne, PA 19047-7417.

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