Hermie Sadler Teams with "Little Trees" Air Fresheners at Homestead and New "Lotto South" in Atlanta SOUTH HILL, Va. (November 5, 2001) -- Hermie Sadler announced today sponsors for his final two Winston Cup events in 2001. Sadler will compete...
Hermie Sadler Teams with "Little Trees" Air Fresheners at Homestead and New "Lotto South" in Atlanta
SOUTH HILL, Va. (November 5, 2001) -- Hermie Sadler announced today sponsors for his final two Winston Cup events in 2001. Sadler will compete at Homestead and Atlanta with sponsorship from Little Trees and Lotto South respectively. In Homestead, Sadler will sport the colors of Car-Freshner Corporation, makers of the popular "Little Trees" air fresheners. In Atlanta, Sadler will introduce "Lotto South," a new multi-state lottery game involving Georgia, Kentucky and Virginia.
Car-Freshner Corporation sponsored Sadler in the Busch Series for Innovative Motorsports in 2000 and the Virginia Lottery has sponsored Sadler in numerous Winston Cup races this season.
According to Sadler, "Car-Freshner has increased its presence in NASCAR racing this year with their sponsorship of the 'Little Trees' 300 Busch Series race in Charlotte and their involvement with Busch North Series champion Mike Olsen. I am proud to carry their colors in the Winston Cup Series at Homestead and we're looking forward to a solid outing."
Richard Flechtner, President and CEO of Car-Freshner, adds "We see our NASCAR program and our association with Hermie Sadler as a way of telling the huge NASCAR fan base that we support their interest, that we are race fans too."
Sadler is also proud to initiate the marketing efforts of Lotto South. "Being a part of the launch of Lotto South is a tremendous honor for me and my team," stated Sadler. "We plan to create a great deal of exposure and excitement for Lotto South in the Southeast, and participating in the Winston Cup Season's race in Atlanta will do just that. In addition to having the Lotto South car on the track, we will also have a booth at the track, selling Lotto South tickets and Georgia Lottery tickets. I'll be visiting the booth throughout the weekend and all of the events with the Lottery have been a lot of fun."
Sadler is still unsure of his plans for 2002 but knows these two races are very important. "As I've said many times, I just want to race competitively. Finishing the season with two good runs will help. We'll just see what happens."
Sadler has finished 27th and 28th respectively in his two most recent Winston Cup starts at Dover and Martinsville.