SONOMA, Calif. (IMMEDIATE RELEASE) - Budweiser and Sears Point Raceway have reached an agreement that would make the "King of Beers" the "Official Beer of Sears Point Raceway." The three-year agreement continues Sears...
SONOMA, Calif. (IMMEDIATE RELEASE) - Budweiser and Sears Point Raceway have reached an agreement that would make the "King of Beers" the "Official Beer of Sears Point Raceway."
The three-year agreement continues Sears Point Raceway's long-standing association with Budweiser and includes significant sponsorship investment and a season-long promotional relationship through 2003.
"We are gratified at the level of commitment Budweiser is making and we're also proud to have this key strategic partnership with the 'King of Beers' as we roll out the new Sears Point Raceway," said Tim Schuldt, vice president of Sales/Marketing at Sears Point.
Budweiser continues its relationship with Sears Point Raceway at an exciting time as the facility continues work on its $35 million modernization plan that will transform the raceway into one of the premier entertainment and motorsports venues in the country.
"We are excited about the future of Sears Point Raceway," said Tony Ponturo, vice president, Corporate Media and Sports Marketing, Anheuser-Busch, Inc. "The modernization project will make this a world-class facility and Budweiser is proud to be a part of that."
Brewed and sold since 1876, Budweiser is the best-selling beer in the world. Budweiser has been the world's #1 beer since 1957, and is distributed in more than 80 countries. Budweiser is brewed by Anheuser-Busch, Inc., the world's largest brewer.
Sears Point Raceway is owned by Speedway Motorsports Inc (NYSE: TRK)., a leading marketer and promoter of motorsports entertainment in the United States. SMI also owns and operates the following premiere facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Lowe's Motor Speedway, Las Vegas Motor Speedway and Texas Motor Speedway. SMI also provides food, beverage and souvenir merchandising services through its Finish Line Events subsidiary, and manufactures and distributes smaller-scale, modified racing cars through its 600 Racing subsidiary.