Sears Point Raceway's adds contingency program

SONOMA, Calif. (March 12, 2001) - Sears Point Raceway's national-leading bracket drag racing program will be revved up for the 2001 season as track officials today announced an innovative "Preferred Product Program." Unlike common contingency ...

SONOMA, Calif. (March 12, 2001) - Sears Point Raceway's national-leading bracket drag racing program will be revved up for the 2001 season as track officials today announced an innovative "Preferred Product Program."

Unlike common contingency programs where many manufacturers post in product categories, Sears Point Raceway's program provides category exclusivity in each of its 80-plus performance parts categories. It also provides signage, tickets and many benefits at a nominal fee.

Sears Point Raceway's drags program kicked off on March 7 and features 32 weekly events through November 14. The track also features special weekend/holiday events, as well.

"We're thrilled to kick this program off for the 2001 season," said Tim Schuldt, Vice President of Sales/Marketing at Sears Point Raceway. "With category exclusivity we know we have a stronger program that will build our partners' business and help them sell performance parts to our 4,000 grass-roots racers. For our racers, we're thrilled to give something back since they are the ones who have built our program into one of the best and largest in the country."

The "Preferred Product Program" at Sears Point Raceway will reward the 4,000 grass-roots drag racers with cash or free product certificates for using the sponsor's product and displaying the appropriate decals on their automobiles. Manufacturers will enjoy a competition-free environment and benefit from a brand-loyal drag racing community.

"In today's competitive environment we know we have to help manufacturers grow their business. We also know the 'Preferred Product Program' will do just that," said Frank Gullum, program manager at Sears Point Raceway.

For manufacturer information on the "Preferred Product Program," contact Gullum at 800-870-RACE, ext. 114 or e-mail at fgullum@searspoint.com .

-SPR

Write a comment
Show comments
About this article
Series Automotive , Drag