Sealed Power becomes an official NHRA brand

CLERMONT, Ind. (Sept. 2, 2000) - The National Hot Rod Association (NHRA) announced that Sealed Power from Federal-Mogul Corporation has been selected as an official brand of NHRA. Officials from both organizations made the press announcement today...

CLERMONT, Ind. (Sept. 2, 2000) - The National Hot Rod Association (NHRA) announced that Sealed Power from Federal-Mogul Corporation has been selected as an official brand of NHRA. Officials from both organizations made the press announcement today during the 46th annual NHRA U.S. Nationals, the most prestigious drag race in the world.

As an official brand of NHRA, Sealed Power will join the sport's elite sponsors, fully expanding its growing marketing partnership with NHRA to enhance brand recognition to professional technicians and engine builders associated with the world's largest motorsports sanctioning body.

The announcement comes just over two months after Federal-Mogul extended its commitment to the NHRA Federal-Mogul Drag Racing Series for sportsman competitors, extending their title support through the 2003 season. The NHRA Federal-Mogul Drag Racing Series is a 43-event nationwide tour for more than 36,000 licensed NHRA competitors.

"We're very proud of our growing partnership with Federal-Mogul , the Sealed Power brand and the company's other leading underhood brands and product lines," said NHRA President Tom Compton. "Federal-Mogul has developed one of the most comprehensive and innovative sponsorship packages in the history of NHRA. Their involvement is a strong signal to millions of drag racing fans and aftermarket professionals that Sealed Power, Champion and Fel-Pro are synonymous with power. We're serious about growing this sport, and it's obvious that Federal-Mogul is equally committed to maximizing its share of the North American engine parts market."

Sealed Power is Federal-Mogul's premier brand of replacement internal engine components. The Sealed Power product family comprises a complete system of internal parts - including pistons, piston rings, camshafts, bearings, valves, valvetrain components, timing products and oil pumps - for virtually any domestic or import engine.

"As an official brand of NHRA, Sealed Power will maximize the marketing value of our drag racing involvement by reaching out to a huge base of customers and prospects who build or repair engines on the job every day," said Jay Burkhart, vice president of strategic planning and marketing for Federal-Mogul. "Like thousands of drag racing teams, aftermarket engine rebuilders and repair technicians can create more power, for more engines, by relying on Sealed Power."

Through its four-year partnership with NHRA, Federal-Mogul has helped raise sportsman competition to a new levels of performance, participation and fan appreciation. The company is also active with several NHRA professional category teams, providing associate sponsorship programs with defending NHRA Top Fuel champion Tony Schumacher and three-time Pro Stock Motorcycle champion Matt Hines, among others. In addition, the company also sponsors the Sealed Power Low Qualifier Award, which each year will pay out more than $172,000 to the low qualifiers in divisional and national competition within five NHRA sportsman categories.

Headquartered in Southfield, Mich., Federal-Mogul Corporation is an automotive parts manufacturer providing innovative solutions and systems to global customers in the automotive, small engine, heavy-duty and industrial markets.

As the world's largest motorsports sanctioning body with more than 85,000 racers and members nationwide and 144 member tracks, the NHRA is the primary sanctioning body for the sport of drag racing in the United States. The NHRA-sanctioned sportsman and bracket racing series' provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the Federal-Mogul Drag Racing Series, NHRA Summit Racing Series and the Street Legal Program. The NHRA also offers the Castrol GTX Jr. Drag Racing League for youths ages 8 to 17. NHRA's national headquarters are located in Southern California, long recognized the birthplace of organized drag racing.

Be part of something big

Write a comment
Show comments
About this article
Series Automotive , NHRA
Drivers Matt Hines , Tony Schumacher