SBRS: Townsend Bell announces partnership with Skip Barber

(LAKEVILLE, Conn.) July 7, 2001 -Former Barber Dodge Pro Series standout and odds on favorite to win the 2001 Dayton Indy Lights Championship Townsend Bell is leveraging a past relationship to benefit his future goals. Bell has entered into a ...

(LAKEVILLE, Conn.) July 7, 2001 -Former Barber Dodge Pro Series standout and odds on favorite to win the 2001 Dayton Indy Lights Championship Townsend Bell is leveraging a past relationship to benefit his future goals. Bell has entered into a marketing alliance with the Barber Dodge Pro Series that will see him take on a spokesman's role on behalf of the series that launched his career into the Lights Series.

Bell will run a Barber Dodge Pro Series decal on his DirecPC Dorricott Racing machine for the balance of the lights season as well as make a public relations appearances on the Pro Series' behalf. In exchange Bell will use Skip Barber Racing and Driving programs to enhance his current marketing partnerships as well as to secure future partners.

"I have learned and benefited extensively from my relationship with Skip Barber over the last several years as both a student and a driver. I look forward to working with them in this new capacity. Thanks Skip," said Bell, 26.

Bell began his auto racing career with a Skip Barber Three Day Racing School then progressing through the Skip Barber Race Series to the Barber Dodge Pro Series. In 1999, Bell took a victory at the third round of the Barber Dodge season, and ultimately finished the year third overall. 2000 saw Bell graduate into the Lights ranks with Dorricott Racing where he took the title fight to the wire, finishing second overall and claiming the Rookie of the Year award.

"Townsend is a great example of a driver who brings both driving talent and marketing savvy to the table," said Jim Bowie, Director of Marketing for Skip Barber, Inc. "We each saw a mutually beneficial opportunity to draw upon our former relationship to compliment our future goals."

-Barber

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About this article
Series Automotive , Indy Lights , Other open wheel
Drivers Townsend Bell , Skip Barber