(LAKEVILLE, Conn. Jan. 15, 2001)- Representatives for Quaker State brand automotive products and Skip Barber, Inc., announced today that they have entered into a multi-year agreement in which Quaker State will become the Official Motor Oil of Skip...
(LAKEVILLE, Conn. Jan. 15, 2001)- Representatives for Quaker State brand automotive products and Skip Barber, Inc., announced today that they have entered into a multi-year agreement in which Quaker State will become the Official Motor Oil of Skip Barber Racing. As part of the agreement, Quaker State will serve as the exclusive lubricant supplier to Skip Barber properties, including the high profile Barber Dodge Pro Series, Formula Dodge National and Regional Championships, Skip Barber Racing School and Dodge/Skip Barber Driving School. Quaker State will also supply oil to The Racing Experience, Skip Barber's extension brand into Winston Cup car entertainment. Through the arrangement, Quaker State lubricants will flow in over 220 racecars and over 130 support vehicles.
Quaker State is already a solid force in all facets of motorsports, with major and associate sponsorships in six key racing series, plus comprehensive contingency and product support programs. Skip Barber joins a stable of Quaker State partners, which includes Team Hendrick (NASCAR Winston Cup and Truck series), Kinser Racing (Pennzoil World of Outlaws Series), Team Menard (IRL Series), Fernandez Racing (FedEx CART Series) and Roger Dean Racing Team (NHRA Series).
"We're very excited to be involved with the Skip Barber organization," said Steve Hanson, sr. vice president, Quaker State products. "Skip Barber is a respected leader in the motorsports community. We feel this is an excellent opportunity to reach and work with performance-oriented automotive enthusiasts."
Hanson and the Quaker State brand management team, based in Houston, Texas, plan to leverage their involvement with Skip Barber by using the excitement of racing schools and series to help sell products. National sales efforts will integrate Skip Barber programs with in-store incentives and customer education campaigns. The Skip Barber brand will appear on select performance lubricants.
"We are thrilled to align the Skip Barber properties with Quaker State, a diverse and dynamic partner with a strong understanding of our products and services," said Jim Bowie, Marketing Director for Skip Barber, Inc. Bowie continued, "Quaker State can use this knowledge to effectively engage in promotions that reach their customers, vendors and distribution channels.
Quaker State brand products are manufactured by Pennzoil-Quaker State Company, a leading automotive consumer products company. Pennzoil-Quaker State Company markets premium quality lubricants and some 1,300 other car care products, and is the parent company of Jiffy Lube International, Inc., the world's largest franchiser of fast oil change centers.