Snell named Sales & Marketing Manager for Atlanta Dragway GLENDORA, Calif. (Oct. 1, 2003) - The National Hot Rod Association (NHRA) has named Ron Snell as Manager, Sales and Marketing, for Atlanta Dragway in Commerce, Ga. Atlanta Dragway, one of...
Snell named Sales & Marketing Manager for Atlanta Dragway
GLENDORA, Calif. (Oct. 1, 2003) - The National Hot Rod Association (NHRA) has named Ron Snell as Manager, Sales and Marketing, for Atlanta Dragway in Commerce, Ga. Atlanta Dragway, one of five drag racing facilities owned and operated by the NHRA, is the long-time host of the Summit Racing Equipment NHRA Southern Nationals.
In his position, Snell will be responsible for coordinating all sponsorship sales for Atlanta Dragway and organizing the marketing strategies for the facility. He will report directly to Craig Armstrong, Atlanta Dragway general manager. Other NHRA owned and operated tracks include: Gainesville Raceway, Gainesville, Fla.; National Trail Raceway, Columbus, Ohio; Indianapolis Raceway Park, Indianapolis; and, Pomona Raceway, Pomona, Calif.
"We're very excited that someone of Ron's caliber is joining us at Atlanta Dragway," said Armstrong. "I feel that Ron will put us in a position to compete with any facility in the country in terms of being fully sponsored and being able to activate and leverage those sponsorships more effectively. It's a great asset to Atlanta Dragway and NHRA to have someone who is a proven performer like Ron."
Snell, who competed in the 1969 NHRA Winternationals at Pomona, Calif., in the Stock category, has worked in sales for several NHRA teams during his career and has established numerous contacts throughout the industry. He also volunteered on the pit crew for former Top Fuel driver Michael Brotherton and helped the team obtain financial backing.
"It's a great pleasure to be joining the NHRA and Atlanta Dragway," said Snell. "There are a number of opportunities available to us that should help us increase our exposure and sponsorship support for Atlanta Dragway. We will put together a plan that will utilize the tools and potential we have here. I have been involved in drag racing for many years and I look forward to contributing to the continued growth and support for the NHRA."
Snell and wife Eileen live in Alpharetta, Ga., and have two children, Colleen, 25, and Lauren, 23.
Headquartered in Glendora, Calif., the NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 23 national events through its NHRA POWERade Drag Racing Series. The NHRA has 80,000 members nationwide and 140 member tracks. The NHRA-sanctioned sportsman and bracket racing series' provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the NHRA Lucas Oil Drag Racing Series, NHRA Summit Racing Series, NHRA Summit Sport Compact Drag Racing Series and the NHRA Street Legal Program. The NHRA also offers the NHRA O'Reilly Auto Parts Jr. Drag Racing League for youths ages 8 to 17.