Prolong Super Lubricants continues sponsorship

GLENDORA, Calif. (April 17, 2001) - Prolong Super Lubricants, a worldwide leader in car-care products and automotive lubricants, has signed a one-year contract extension with the National Hot Rod Association (NHRA) to continue their primary ...

GLENDORA, Calif. (April 17, 2001) - Prolong Super Lubricants, a worldwide leader in car-care products and automotive lubricants, has signed a one-year contract extension with the National Hot Rod Association (NHRA) to continue their primary sponsorship of the NHRA Northwest Nationals at Seattle International Raceway. The Irvine, Calif.-based company has sponsored the race since 1998.

The 14th annual Prolong Super Lubricants NHRA Northwest Nationals presented by NAPA Auto Parts will be held July 27-29, at Seattle International Raceway, in Kent, Wash. The $1.8 million race, which will be televised by ESPN2, is the 15th of 24 events in the $50 million NHRA Winston Drag Racing Series for 2001.

"Prolong Super Lubricants has enjoyed a longstanding relationship with the NHRA over the years and we're excited to renew our title sponsorship of this great event at Seattle International Raceway," said Fred Petrivelli, vice president of sales, marketing and motorsports programs for Prolong. "Many NHRA contestants, including a number of its champions, rely on Prolong products for success. Our sponsorship of the Seattle event is a logical outgrowth and we are delighted to have an organization with the national prominence of NAPA Auto Parts joining us in the venture."

The commitment increases Prolong's involvement with the NHRA. Prolong, a longtime NHRA contingency sponsor, also provides associate sponsorship for many NHRA pro category teams, including five-time NHRA Winston champion Kenny Bernstein, driver of the Budweiser King Top Fuel dragster.

"It's rewarding to see Prolong Super Lubricants extend their sponsorship of our NHRA Winston Drag Racing Series event in Seattle, one of our most important markets," said Bob Wagner, NHRA vice president of sales and business development. "They have certainly demonstrated an ability to utilize a variety of NHRA sponsorship programs as a part of their marketing direction over the years. The Prolong Super Lubricants NHRA Northwest Nationals presented by NAPA Auto Parts has quickly become the leading motorsports event in the Northwest region of the U.S. With Prolong's continued support it will continue to build on its great history."

Prolong Super Lubricants manufactures lubricants for automotive, heavy industrial, commercial and military applications. The automotive line includes engine, transmission, fuel treatments and car-care products. Prolong manufactures grease, penetrant spray, precision oil, cutting oils and other state-of-the-art products, all containing an exclusive patented formula.

Headquartered in Glendora, Calif., the NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 24 national events through its NHRA Winston Drag Racing Series. The NHRA has more than 80,000 members nationwide and more than 140 member tracks. The NHRA-sanctioned sportsman and bracket racing series' provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the Federal-Mogul Drag Racing Series, NHRA Summit Racing Series, NHRA Summit Import Drag Racing Series and the Street Legal Program. The NHRA also offers the Castrol GTX Jr. Drag Racing League for youths ages 8 to 17.

-NHRA-

Be part of something big

Write a comment
Show comments
About this article
Series Automotive , NHRA
Drivers Kenny Bernstein