PRESTONE BECOMES TITLE SPONSOR OF ROUTE 66 NATIONALS GLENDORA, Calif. - Honeywell Consumer Products (formerly Allied Signal) is continuing its involvement with the National Hot Rod Association (NHRA) by extending its sponsorship of the Route 66...
PRESTONE BECOMES TITLE SPONSOR OF ROUTE 66 NATIONALS GLENDORA, Calif. - Honeywell Consumer Products (formerly Allied Signal) is continuing its involvement with the National Hot Rod Association (NHRA) by extending its sponsorship of the Route 66 Nationals with one of its leading brands: Prestone. The company reached a multi-year agreement with the NHRA to sponsor the $1.8 million event, the 10th of 23 events in the $45 million NHRA Winston Drag Racing Series for 2000.
The third annual Prestone Route 66 Nationals will be held June 1-4 at the spectacular Route 66 Raceway in Joliet, Ill., the first dragstrip to feature enclosed, horseshoe-style stadium seating.
During the first two years of the event another popular Honeywell brand, FRAM, sponsored the race.
"It's gratifying to see the Honeywell Consumer Products Group continue their involvement in NHRA Winston Drag Racing, particularly with such a well-known household brand like Prestone," said Steve Johnson, NHRA vice president of sales. "They have certainly demonstrated their ability to effectively utilize NHRA national event sponsorships as a part of their marketing direction and continue to be an outstanding partner in expanding our fan base. This event at Route 66 Raceway has become one of our most popular and has generated tremendous positive response from fans and competitors. We're confident that Honeywell's introduction of Prestone as the title sponsor of this event will help to continue the great tradition of NHRA Winston Drag Racing in this outstanding market."
The sponsorship extension increases Honeywell's involvement with the NHRA. The company also sponsors the Autolite Nationals in Sonoma, Calif., and is an associate sponsor for several NHRA professional category drivers, including John Force, Tony Pedregon, Del Worsham, Joe Amato, Frank Pedregon and Allen Johnson among others.
"Prestone has a deep history with its commitment to motorsports," said Brian Holliday, vice president of marketing for Prestone. "Sponsoring the Prestone Route 66 Nationals is just taking it one step further. We've been affiliated with the NHRA for several years and really enjoy supporting the fans and the drivers. Our sister brand, FRAM, sponsored the race during the first two years. Now, we're proud to take our turn."
During each of its first two seasons, the event attracted record crowds, a trend that is expected to continue in 2000 . Chicagoland fans won't be the only ones enjoying the 6,000 horsepower action from the state-of-the-art quarter-mile: ESPN2 will provide coverage throughout the weekend, with action from eliminations starting at 5 p.m. (ET) on June 4.
"We're pleased to extend our partnership with the Honeywell Group through its Prestone brand," said Dale Coyne, president of Route 66 Raceway. "We've enjoyed a great relationship during the last two seasons and through Prestone's involvement we expect the event to continue to establish itself as one of the premiere events in the NHRA Winston Drag Racing Series."