SEATTLE AND PORTLAND, ORE. (July 10, 2001) - - Seattle based Tommy Bahama, purveyor of island lifestyles, has announced it will be the title sponsor for Round Seven of the 2001 Trans-Am Series/ BFGoodrich Tires Cup. The 2001 Tommy Bahama 125...
SEATTLE AND PORTLAND, ORE. (July 10, 2001) - - Seattle based Tommy Bahama, purveyor of island lifestyles, has announced it will be the title sponsor for Round Seven of the 2001 Trans-Am Series/ BFGoodrich Tires Cup. The 2001 Tommy Bahama 125 marks the grand return of the Trans-Am Series to Portland International Raceway (PIR) in Portland, Ore.
The race will be held at PIR on August 4, 2001. PIR is a permanent road course of 1.969 miles in length. The Tommy Bahama 125 begins at 1:00 p.m. Pacific Standard Time on Saturday and will air live on the Speedvision Television Network.
Tommy Bahama has created a unique niche as a lifestyle brand that encourages stepping out of the fast lane. The company's motto "life is one long weekend," defines every aspect of Tommy Bahama, including its marketing strategy. Rather than pursuing just the traditional marketing outlets such as print ads and commercials, Tommy Bahama focuses on where its customers spend their down time -- where they relax. "We are excited to have the opportunity to participate in Trans-Am racing as well as the other sports in which we are involved," says Tony Margolis, President of Tommy Bahama. "All of these events are places where the Tommy Bahama customers spend their free time -- what better way for us to share our view that life is one long weekend."
The Tommy Bahama 125 Trans-Am race will also be joined during the race weekend by the American Le Mans Series. After a five-year hiatus the fan favorite Trans-Am Series is back! Participating drivers Brian Simo, Paul Gentilozzi and Boris Said will be hammering down the straight on Saturday in Qvale Mangustas, Jaquar XKRs, Chevrolet Corvettes and Panoz Esperantes.
Tom Gloy Racing, one of the most respected and winning teams in Trans-Am competition, has returned to the Trans-Am series for 2001. It is fielding two entries in the upcoming Tommy Bahama 125, one for the 2000 Trans-Am Champion Brian Simo of Carlsbad, Calif., and one for Jim Matthews of Chapel Hill, N.C. The Northwest based island inspired clothing manufacturer, Tommy Bahama, is the primary sponsor for the Simo entry with associate sponsorship from Valvoline. The cars are Qvale Mangustas with Ford power and Riley & Scott chassis.
"We are happy to back racing in the Trans-Am series, especially in Portland in the Tommy Bahama 125 and in front of all of our friends and employees of Tommy Bahama," said Gloy. "We are proud to have them and Valvoline as our sponsors. The team is also excited about our driver lineup with Brian as the defending Drivers' Champion and Jim as a new driver to the series."