Indianapolis, September 25, 2000 - Licensing and merchandising for the Pikes Peak International Hill Climb, the second oldest auto racing event in America (second only to the Indianapolis 500), will be managed by Indianapolis based sports...
Indianapolis, September 25, 2000 - Licensing and merchandising for the Pikes Peak International Hill Climb, the second oldest auto racing event in America (second only to the Indianapolis 500), will be managed by Indianapolis based sports licensing agency Davey Sports Management, Inc. The company will develop an integrated licensing and merchandising program for the event and extend the brand into multiple product categories.
Davey Sports Management will pursue relationships with manufacturers in apparel, accessories, toys and games, interactive media, collectibles and automotive products. "We plan to strategically market the unique characteristics of this prominent event in the licensed product and automotive marketplaces," said Kevin Davey, president of Davey Sports Management. "We believe that Pikes Peak branded products will be well received by niche-oriented distribution outlets, such as auto parts stores, speed shops and motorsports retailers." Pikes Peak CEO Mike Clark commented that "New sponsors in recent years have taken the event to the next level and we feel that the time is right to leverage our assets in the marketplace; Davey Sports Management has the expertise and resources to build a significant program for us."
First held in 1916, the Pikes Peak International Hill Climb is a flat-out race against the clock to the summit of 14,110 foot Pikes Peak. Known as the "Race to the Clouds," the race course incorporates 156 turns over its 12.42 miles, plus numerous cliffs that drop thousands of feet from the side of the track. Legendary racing drivers such as Bobby Unser, Al Unser, Al Unser Jr., Roger Mears and Rod Millen have all competed in this thrilling event.
The 2001 Pikes Peak International Hill climb will be held on June 30 and televised on Speedvision.