NASCAR FANS REV UP FOR A NEW SERIES OF COCA-COLA RACING FAMILY COMMEMORATIVE BOTTLES ATLANTA, June 11, 1999 - NASCAR fans are preparing to race to stores in pursuit of the encore edition of last year's smash hit collectible item - commemorative...
NASCAR FANS REV UP FOR A NEW SERIES OF COCA-COLA RACING FAMILY COMMEMORATIVE BOTTLES
ATLANTA, June 11, 1999 - NASCAR fans are preparing to race to stores in pursuit of the encore edition of last year's smash hit collectible item - commemorative Coca-Cola classic bottles featuring members of the Coca-Cola Racing Family.
Following the overwhelming popularity of last year's inaugural bottle series, NASCAR drivers Dale Earnhardt, Dale Jarrett, Bobby Labonte, Bill Elliott, Jeff Burton, Kyle Petty and Ricky Rudd will once again be featured individually. This year's collection also welcomes the addition of third-generation driver Dale Earnhardt Jr. and the latest Coca-Cola Racing Family members Tony Stewart and Jeremy Mayfield. A special bottle also commemorates Coca-Cola's designation as the Official Soft Drink of NASCAR.
Each bottle will come in a colorful six-pack featuring Coca-Cola Racing Family graphics and driver images. Six-packs of the limited-edition bottles will begin appearing at different times in different parts of the country. Coca-Cola bottlers will begin distribution as early as this summer in some markets, with national distribution to be in full swing by the culmination of the NASCAR season this fall.
Commemorative Coca-Cola bottles have been refreshing consumers for more than forty years. From significant events like the Olympics and the Super Bowl to championship sports teams and holiday traditions like the famous Sundblom Santa, Coca-Cola Commemorative Bottles are valued by Coca-Cola fans and collectors alike.
Coca-Cola classic signed on to become the "Official Soft Drink" of NASCAR racing on January 1, 1998. The comprehensive, five-year agreement is part of The Coca-Cola Company's long-established strategy to join with sports and entertainment properties that are meaningful to people who drink its products. Central to this approach is activation through marketing programs that build its business by bringing fans closer to their favorite sports and their favorite soft drinks. Through its associations with tracks and racing teams, The Coca-Cola Company and its bottling partners have been involved in NASCAR for more than 30 years. The Company is title sponsor of the Coca-Cola 600 in Charlotte and the NASCAR Busch Series Coca-Cola 300 race in Dallas.