New Coca Cola/NASCAR promotion

ATLANTA, February 6, 2001 - For the third straight thrill-filled season, Coca-Cola again will be revving up NASCAR fans with the opportunity of a lifetime - the chance to ride shotgun in a real stock car with the likes of Dale Earnhardt, Bobby ...

ATLANTA, February 6, 2001 - For the third straight thrill-filled season, Coca-Cola again will be revving up NASCAR fans with the opportunity of a lifetime - the chance to ride shotgun in a real stock car with the likes of Dale Earnhardt, Bobby Labonte, Dale Jarrett and other members of the Coca-Cola Racing Family. In addition, this season Coca-Cola is giving fans a chance to listen in on the exciting and dramatic conversations between drivers and their crews during actual NASCAR Winston Cup series races. Beginning in February, NASCAR fans with specially-marked bottles of Coca-Cola classic and caffeine-free Coca-Cola classic could win a chance to ride with one of their favorite NASCAR Winston Cup Series drivers or score free minutes of FanScan in-car audio time to listen to participating Coca-Cola drivers and their teams during races. FanScan allows fans to use their telephone to hear live radio communications between drivers, crew chiefs, owners, spotters and other crewmembers during each race. Grand-prize winners in "The Coca-Cola Racing Family Reunion" promotion get to bring five friends or family members to Atlanta's NAPA 500 in November. In addition to weekend-long activities, each winner will have the opportunity to sit in the passenger seat of a real stock car while a member of the Coca-Cola Racing Family cruises around Atlanta Motor Speedway at speeds reaching 160 mph.

Ten grand-prize winners will be selected from qualifying prize-winning entries from Coca-Cola classic or caffeine-free Coca-Cola classic bottles or package labels. The promotion runs through the end of March. The Coca-Cola Racing Family remains the cornerstone of Coca-Cola's involvement in NASCAR. Members include 2000 NASCAR Winston Cup Series Champion Bobby Labonte, seven-time Champion Dale Earnhardt, 1999 Champion Dale Jarrett, Bill Elliott, Jeff Burton, Tony Stewart, Ricky Rudd, Kyle Petty and Steve Park. Including Labonte, the Series Champion, all of the top six Winston Cup drivers in 2000 were members of the Coca-Cola Racing Family.

Over the past three years, members of The Coca-Cola Racing Family have been featured on commemorative 8-ounce bottles of Coca-Cola classic on vending machines, packaging, displays and signature NASCAR and Coca-Cola Racing Family-licensed merchandise. The limited-edition bottles are a favorite of race fans and rank as one of the most successful collectible series in the Company's history.

The Coca-Cola Company and its bottling partners have been involved in NASCAR for more than 30 years. Coca-Cola is again making NASCAR an interactive experience for fans, touring with several popular attractions that replicate on-track racing at events across the country. The Coca-Cola Wall of Speed is a state-of-the-art NASCAR driving simulator that gives fans a chance to test their driving skills in authentic, full-size NASCAR Winston Cup Series cars. Other interactive attractions include Coca-Cola Racing Family Simulators and The Coca-Cola Pit Boss.

Coca-Cola became the Official Soft Drink of NASCAR on January 1, 1998. In that same year, the Company received the NASCAR Marketing Achievement Award in recognition of its significant contribution to building the sport of NASCAR and the Coca-Cola brand. Coca-Cola is also the title sponsor of the Coca-Cola 600 in Charlotte and has relationships with some of the top racing facilities around the country.

-Coca-Cola

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Series Automotive , NASCAR Cup
Drivers Dale Earnhardt , Jeff Burton , Bill Elliott , Dale Jarrett , Bobby Labonte , Tony Stewart , Steve Park.