What is podcasting, you may be asking yourself? Don't feel bad -- I didn't know what it was either, but I have to admit it is a pretty cool online technology that NASCAR is now offering for free to help enhance the fan experience. Podcasting is...
What is podcasting, you may be asking yourself? Don't feel bad -- I didn't know what it was either, but I have to admit it is a pretty cool online technology that NASCAR is now offering for free to help enhance the fan experience.
Podcasting is the distribution of audio and/or video files for listening or viewing on a mobile device or over the computer. NASCAR is currently offering their podcasts over itunes.com for consumers and over nascarmedia.com for journalists; both are free of charge.
"The fans have the opportunity through the NASCAR Podcasts to get truly unique and unfiltered content direct from the drivers and NASCAR executives," said Ramsey Poston, Managing Director of NASCAR Corporate Communications. "Whereas reporters have to write in quotes and sound bites, the podcast provide mostly raw and extensive comments from drivers, crew chiefs, owners and others."
Originally, NASCAR started podcasts as a way to spread the word to mainstream media not familiar with covering the NASCAR beat, "We started the podcasts as a way to educate and provide content to the media who have not covered NASCAR on a regular basis," said Poston. "One of the challenges we face as a sport is the lack of understanding by the so called mainstream sports media. Many key decision makers and reporters either don't understand the sport or don't have the resources to cover it. The NASCAR Podcast is one of the ways we try to make the sport easy to cover - to bring the sport to those reporters who might otherwise ignore NASCAR."
NASCAR soon realized, however, that podcasts benefit more than just media professionals. For fans, it is a little something extra that beings an added value to their overall experience. From current drivers to champions of the past there is a wide berth of content available for every demographic of the NASCAR nation.
"There is a lot of educational and historical information we are providing each week," Poston explained. "This is important since we have a lot of new fans and new reporters covering the sport. We provide historical context and knowledge about NASCAR. For example, there's been a lot of talk lately about NASCAR possibly replacing the rear spoiler with a wing, so in order to provide perspective we did a podcast with legendary car owner Ray Fox who experimented with a rear wing on the Dodge Charger in the 1960s.
"Also, we've posted a conversation with David Pearson. Many fans might not know that Pearson is the driver with the second most wins behind Richard Petty. In the podcast, Pearson reveals a lot interesting information about his rivalry with Petty and others."
Just as NASCAR constantly strives to make racing as competitive and exciting as it can for its legion of loyal followers, they also make a concerted effort to take a youthful approach to the fan experience and create new ways of connecting people to the sport. With podcasting they have developed a way for fans to take NASCAR along wherever it is the road may take you.