DAYTONA BEACH, Fla. (Nov. 10, 2000) NASCAR marketing officials Steve Boguski and Brett Yormark were named vice presidents of the sanctioning body Friday. Boguski, who has worked with NASCAR since 1997, was promoted from his post of managing ...
DAYTONA BEACH, Fla. (Nov. 10, 2000) NASCAR marketing officials Steve Boguski and Brett Yormark were named vice presidents of the sanctioning body Friday.
Boguski, who has worked with NASCAR since 1997, was promoted from his post of managing director of marketing. In his new job as vice president of strategic marketing and licensing, he will oversee NASCAR's traditional licensing business and continue current responsibilities that include NASCAR's automotive aftermarket licensing program, brand management, series marketing, publishing, promotional marketing and special projects. Boguski will continue to work out of Charlotte, N.C., where he will be responsible for the day-to-day operations of that office.
Yormark, who joined NASCAR in 1998 and most recently served as managing director of corporate marketing in the sanctioning body's New York office, was named vice president of corporate marketing. He will be responsible for all aspects of corporate sponsorships, account management and the day-to-day operations of the New York office. Since joining NASCAR, Yormark is credited with growing the sponsorship involvement with the sanctioning body while also being responsible for reaching out to the sport's drivers, teams and tracks to assist them with sponsorship proposals. In the past 18 months, the New York City office has completed some 35 partnerships between sponsors and the sport's drivers, teams or tracks.
"Both Steve and Brett have proven their ability during their tenure with NASCAR," said Mike Helton, senior vice president and chief operating officer for NASCAR. "By promoting them to vice presidents, we continue to develop a sound management team to continue the growth of the sport of NASCAR."
Both Boguski and Yormark will continue to report to George Pyne, who becomes senior vice president for NASCAR and will be assuming expanded responsibilities for the sanctioning body.
Boguski joined NASCAR from Mark IV Automotive, where he served as director of branded marketing for Purolator brand filters. Prior to joining Purolator, he spent five years with Kansas City-based Farmland Industries in various marketing and sales roles. Boguski has been involved with developing sponsorship and marketing packages in the NASCAR industry since 1993.
A native of Overland Park, Kan., Boguski is a 1988 graduate of the University of Missouri, where he majored in business administration.
Yormark joined NASCAR from the NBA's New Jersey Nets, where he directed the team's sponsor programs. Initially hired by the Nets in 1988, Yormark spent two seasons with the team in various sales capacities. He moved on to a position with Katz Communications and then rejoined the NBA with the Detroit Pistons, where he marketed multimedia packages and lifestyle events for the Pistons and The Palace of Auburn Hills. Yormark returned to the Nets in 1994.
Yormark is a native of Morristown, N.J., and a 1988 graduate of Indiana University, where he majored in business administration. -nascar.com-