Motel 6 'Lights Up' Partnership With NHRA Through Variety Of Sponsorship Programs GLENDORA, Calif. (Feb. 9, 2002) - Accor Lodging North America (Motel 6) has expanded its partnership with the National Hot Rod Association through a variety of ...
Motel 6 'Lights Up' Partnership With NHRA Through Variety Of Sponsorship Programs
GLENDORA, Calif. (Feb. 9, 2002) - Accor Lodging North America (Motel 6) has expanded its partnership with the National Hot Rod Association through a variety of sponsorship programs, including a renewal of the lucrative Motel 6 'Who Got the Light' award, a popular margin-of-victory bonus program contested by Top Fuel, Funny Car and Pro Stock competitors at each NHRA POWERade Drag Racing Series event.
In addition, Motel 6 will increase its presence on site at each NHRA national event by becoming the title sponsor of NHRA's big screen video display. An extremely popular attraction for fans attending NHRA national events, Motel 6 Vision will feature live video of racing in each category of competition, entertainment between runs as well as immediate replays of some of the most exciting action on the track.
In addition, Motel 6 will increase its presence through advertising in National DRAGSTER, the official magazine of the NHRA, and through television commercials during NHRA programming on ESPN.
"We are very pleased that Motel 6 has increased their involvement in NHRA Drag Racing through their sponsorship of Motel 6 Vision, our big-screen video display at our NHRA POWERade Drag Racing Series events," said NHRA President Tom Compton. "The Motel 6 'Who Got the Light' program was exciting last season and showed just how close our competition really is. Clearly, Accor Lodging North America sees the inherent value of being associated with the world's fastest motorsport, as well as the tremendous potential of reaching our fan base to increase exposure and revenue."
The Motel 6 'Who Got the Light' program will award a $1,000 prize to the individual Top Fuel, Funny Car or Pro Stock competitor who wins a round of eliminations with the closest margin of victory compared to other Top Fuel, Funny Car and Pro Stock elimination rounds. The program will take place at all 23 NHRA POWERade Drag Racing Series events in 2002. The Motel 6 'Who Got the Light' winner will be featured during a special update each week on NHRA 2Day on ESPN2.
The driver with the closest photo-finish victory for the season will earn a $25,000 cash award from Motel 6 at the conclusion of the 2002 NHRA POWERade Drag Racing Series.
In 2001, Jim Yates, driver of the Splitfire/Peak Pontiac Grand-Am, claimed the $25,000 overall prize in one of NHRA's closest photo-finishes ever, clocking an unbelievable 0.0000 of-a-second margin of victory over Brad Jeter in the second round of Pro Stock competition at the Mopar Parts Mile-High Nationals, Bandimere Speedway, Denver.
"This is our third year of involvement with NHRA and each year we have increased our participation, and we are very excited about our newest feature, Motel 6 Vision," said Eric Studer, senior vice president of marketing services for Accor Lodging North America.
"We're also pleased to renew our sponsorship of the thrilling Motel 6 'Who Got the Light' Award," Studer continued. "Because of the ever-changing automotive technology which has enhanced this sport, as well as the improved preparation of the drivers, drag racing boasts the closest racing in motorsports. Most drag races are won or lost literally by a thousandth-of-a-second. Our 'Who Got the Light' program rewards those racers who win the closest races, which is the name of the game in this high-powered motorsport. NHRA-sanctioned drag racing has proven itself as a compelling sport distinguished by unparalleled loyalty from auto enthusiasts, and it continues to broaden its nationwide appeal. We like the fact that the sport is so accessible. Fans have direct access to the teams. It makes sense: the fans are important to the success of drag racing, just as our guests are important to the success of our brand."
About Accor Lodging North America
Headquartered in Dallas, Accor Lodging North America is a division of Accor S.A. (www.accor.com), the world's third-largest hospitality company and the European leader in travel, tourism and corporate services. Accor Lodging North America operates more than 1,200 upscale and economy properties owned by Accor including the upscale Sofitel and Novotel hotel locations in the U.S. and Canada, as well as the nationwide economy leaders Red Roof Inns, Motel 6 and its new extended-stay product, Studio 6. Together, Red Roof Inns (www.redroof.com), Motel 6 (www.motel6.com) and Studio 6 (www.staystudio6.com), comprise more than 10 percent of the entire U.S. budget lodging segment.
With 130,000 associates in 140 countries, Accor is the European leader and one of the world's largest groups in travel, tourism and corporate services, with two major international activities:
* hotels: 3,500 hotels (390,000 rooms) in 90 countries, travel agencies, restaurants and casinos;
* services to corporate clients and public institutions: each day, 12 million people in 31 countries use a broad range of services (Food Vouchers, People's Care, Expenses Management, Social Services, Incentive/Events) engineered and managed by Accor.
Headquartered in Glendora, Calif., the NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 23 national events through its NHRA POWERade Drag Racing Series. The NHRA has more than 80,000 members nationwide and more than 140 member tracks. The NHRA-sanctioned sportsman and bracket racing series' provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the NHRA Sportsman Drag Racing Series, NHRA Summit Racing Series, NHRA Summit Sport Compact Drag Racing Series and the NHRA Street Legal Program. The NHRA also offers the NHRA Castrol GTX Jr. Drag Racing League for youths ages 8 to 17.