GLENDORA, Calif. (March 27, 2001) - The National Hot Rod Association (NHRA) has signed a one-year agreement with Accor Economy Lodging to become the title sponsor of a lucrative margin-of-victory bonus program for competitors in Top Fuel, Funny...
GLENDORA, Calif. (March 27, 2001) - The National Hot Rod Association (NHRA) has signed a one-year agreement with Accor Economy Lodging to become the title sponsor of a lucrative margin-of-victory bonus program for competitors in Top Fuel, Funny Car and Pro Stock.
The Motel 6 'Who Got the Light' program will award a $1,000 prize to the individual Top Fuel, Funny Car or Pro Stock competitor who wins a round of eliminations with the closest margin of victory compared to other Top Fuel, Funny Car and Pro Stock elimination rounds. The program will take place at all 24 NHRA Winston Drag Racing Series events in 2001.
"We couldn't be happier with the involvement of Motel 6 in NHRA Drag Racing," said NHRA President Tom Compton. "Clearly, Accor Economy Lodging sees the inherent value of being associated with the world's fastest motorsport, as well as the tremendous potential of reaching our fan base to increase exposure and revenue."
The driver with the overall narrowest margin of victory for the season will earn a $25,000 cash award from Motel 6 at the conclusion of the 2001 NHRA Winston Drag Racing Series.
"Because of the ever-changing automotive technology which has enhanced this sport, as well as the improved preparation of the drivers, drag racing boasts the closest racing in motorsports," said Eric Studer, senior vice president of marketing services for Accor Economy Lodging.
"Most drag races are won or lost literally by a thousandth-of-a-second," Studer continued. "Our 'Who Got the Light' program is designed to reward those racers who win the closest races, which is the name of the game in this high-powered motorsport. NHRA-sanctioned drag racing has proven itself as a compelling sport distinguished by unparalleled loyalty from auto enthusiasts, and it continues to broaden its nationwide appeal. We like the fact that the sport is so accessible. Fans have direct access to the teams. It makes sense: the fans are important to the success of drag racing, just as our guests are important to the success of our brand."
About Accor Lodging North America
Headquartered in Dallas, Accor Lodging North America is a division of Paris-based Accor S.A. (www.accor.com), the world's third-largest hospitality company and the European leader in travel, tourism and corporate services. Accor Lodging North America operates more than 1,200 upscale and economy properties owned by Accor including the upscale Sofitel and Novotel hotel locations in the U.S. and Canada, as well as the nationwide economy leaders Red Roof Inns, Motel 6 and its new extended-stay product, Studio 6. Together, Red Roof Inns (www.redroof.com), Motel 6 (www.motel6.com) and Studio 6 (www.staystudio6.com), comprise more than 10 percent of the entire U.S. budget lodging segment.
With 130,000 associates in 140 countries, Accor is the European leader and one of the world's largest groups in travel, tourism and corporate services, with two major international activities:
* hotels: 3,500 hotels (390,000 rooms) in 90 countries, travel agencies, restaurants and casinos;
* services to corporate clients and public institutions: each day, 12 million people in 31 countries use a broad range of services (Food Vouchers, People's Care, Expenses Management, Social Services, Incentive/Events) engineered and managed by Accor.
Headquartered in Glendora, Calif., the NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 24 national events through its NHRA Winston Drag Racing Series. The NHRA has more than 80,000 members nationwide and more than 140 member tracks. The NHRA-sanctioned sportsman and bracket racing series' provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the NHRA Federal-Mogul Drag Racing Series, NHRA Summit Racing Series, NHRA Summit Import Drag Racing Series and the NHRA Street Legal Program. The NHRA also offers the NHRA Castrol GTX Jr. Drag Racing League for youths ages 8 to 17.