Michigan Speedway announces partnership renewal

MIS renews partnership with Auto Value, Bumper to Bumper Auto Parts stores. BROOKLYN, Mich. -- Auto Value and Bumper to Bumper Auto Parts Stores have extended their agreement as official auto parts stores of Michigan International Speedway, ...

MIS renews partnership with Auto Value, Bumper to Bumper Auto Parts stores.

BROOKLYN, Mich. -- Auto Value and Bumper to Bumper Auto Parts Stores have extended their agreement as official auto parts stores of Michigan International Speedway, officials at both companies announced today.

The auto parts store chain, which operates more than 200 auto parts stores in the state of Michigan, will continue to sponsor the garage area at MIS through the 2004 season. Auto Value and Bumper to Bumper's sponsorship includes promotional rights and branding opportunities, along with tickets and hospitality, which allows them to activate various programs within the marketplace.

"Auto Value and Bumper to Bumper Auto Parts Stores has been an active partner over the past year and has taken advantage of the many branding opportunities that MIS offers," said Keith Karbo, director of marketing for MIS. "Along with the thousands of their loyal customers that visit MIS each season, we're excited about our growing partnership with a national company that is headquartered in Michigan."

Auto Value and Bumper to Bumper, headquartered in Grand Rapids, Mich., service more than 340 auto parts stores in Michigan, Northern Indiana, Ohio and Wisconsin.

"Our relationship with MIS helps build brand recognition for our stores -- race fans are our customer," said Jim Harthorn, director of marketing for Auto Value and Bumper to Bumper Auto Parts Stores. "This sponsorship gives our stores the opportunity to partner with a nationally recognized track with a series of events locally."

Auto Value and Bumper to Bumper Auto Parts Stores sponsor nearly 300 motorsports events per year on a regional level and are also the title sponsor of a sprint car and midget car series. For information on Auto Value and Bumper to Bumper, call (800) AUTO-TALK or visit www.800autotalk.com.

For MIS ticket information, visit MIS' official website, www.MISpeedway.com, or call the MIS ticket hotline at (800) 354-1010.

MIS is owned by International Speedway Corporation, a leading promoter of motorsports activities in the United States, currently promoting more than 100 events annually. The company owns and/or operates 12 major motorsports facilities, including Daytona International Speedway in Florida (home of the Daytona 500): Talladega Superspeedway in Alabama; California Speedway near Los Angeles, California; Homestead-Miami Speedway in Florida; Kansas Speedway in Kansas City, Kansas; Phoenix International Raceway in Arizona; Richmond International Raceway in Virginia, Darlington Raceway in South Carolina; North Carolina Speedway in Rockingham, North Carolina; Watkins Glen International in New York; and Nazareth Speedway in Pennsylvania. Other track interests include an indirect 37.5 percent interest in Raceway Associates, LLC, which owns and operates Chicagoland Speedway and the Route 66 Raceway near Chicago, Illinois. The Company also owns and operates MRN Radio, the nation's largest independent sports radio network; DAYTONA USA, the "Ultimate Motorsports Attraction" in Daytona Beach, Florida, the official attraction of NASCAR; and subsidiaries which provide catering services, food and beverage concessions, and produce and market motorsports-related merchandise under the trade name "Americrown." For more information, visit the Company's website at www.iscmotorsports.com.

-mis-

Be part of something big

Write a comment
Show comments
About this article
Series Automotive