Michigan Int'l Speedway staff changes announced

MICHIGAN INTERNATIONAL SPEEDWAY ANNOUNCES STAFF CHANGES BROOKLYN, Mich. (April 4, 2007) -- Michigan International Speedway President Roger Curtis has restructured the Marketing, Sales and Ticketing Departments at the track. The new...

MICHIGAN INTERNATIONAL SPEEDWAY ANNOUNCES STAFF CHANGES

BROOKLYN, Mich. (April 4, 2007) -- Michigan International Speedway President Roger Curtis has restructured the Marketing, Sales and Ticketing Departments at the track. The new team, he says, fully integrates ticket sales, corporate sales and marketing/public relations with a focus on driving values for partners and enhancing the experience for guests.

"In our industry, it's sometimes unique to find these three disciplines working together in this way. Selling race tickets, sponsorships and partnerships and communicating those benefits to everyone is not an event, but rather a process. This new team effort that aligns ticketing, sales and communications under one umbrella will help us accomplish that -- for our partners, for our ticket holders and for our entire team." Curtis said.

John Moreland has been named senior director of Marketing and Sales. Moreland will oversee the track's Ticketing Department, as well as the Corporate Sales Department and the Communications Department. Moreland had been the director of Ticketing since 2001.

Andy Longenberger, who joined the speedway in the fall, has been named director of Corporate Sales. He will oversee the Corporate Sales Department at Michigan International Speedway and will facilitate hospitality chalet and suite sales, official status partnerships, corporate partnerships, race entitlements and signage. Josh Burgett remains corporate partnerships executive; Jennifer Hutchinson remains hospitality coordinator.

Sammie Lukaskiewicz, who also joined MIS in the fall, will remain director of Communications, overseeing the track's marketing and public relations, branding, media relations, advertising and promotions. Kevin Gregory joins Lukaskiewicz's staff as manager of consumer marketing, while Dennis Worden remains manager of public relations.

"It takes an enormous and united group effort to put on the size of events we do each summer here at Michigan International Speedway," Curtis said. "I'm confident that these changes will allow us to move forward with our initiatives to enhance the fan experience, grow corporate partnerships and develop community and government relations for 2007 and beyond."

Tickets for all MIS races, including the NASCAR NEXTEL Cup Series Citizens Bank on June 17 and the 3M Performance 400 on August 19, are on sale by calling the MIS Ticket Hotline at 1-800-354-1010 or by visiting www.MISpeedway.com.

-credit: mis

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