OAK BROOK, Ill. (Feb. 11, 2000) -- McDonald's Corporation has named Georgina Roy as the company's motorsports manager, effective immediately. Roy, who has worked on McDonald's business for the past 13 years as an agency account...
OAK BROOK, Ill. (Feb. 11, 2000) -- McDonald's Corporation has named Georgina Roy as the company's motorsports manager, effective immediately.
Roy, who has worked on McDonald's business for the past 13 years as an agency account director and supervisor, will manage all aspects of the McDonald's motorsports property, including the marketing, advertising and sponsorship programs. She will work closely with Neil Perry, who oversees the motorsports program in his position as McDonald's department director, national marketing.
"Georgina not only brings an added depth to our motorsports program with her extensive background as a promotional and marketing specialist, but also with her experience working with the McDonald's system," said Perry. "We are delighted that she has joined our team and are confident that her presence will generate a new spirit to our already successful motorsports program."
Roy joined McDonald's following a five-year career as an account director for The Marketing Store Worldwide (TMSW), a McDonald's promotional and marketing agency based in Chicago. She worked on a variety of McDonald's promotional programs while at TMSW, including a number of motorsports projects such as the Barbie/Hot Wheels Happy Meal promotion, racecar and uniform design, regional motorsports promotions, activation of collateral material and the concept and design of promotional racecars.
Roy also worked on the McDonald's account for Palmer, Jarvis-DDB Advertising in Vancouver (1992-1994), M-B Sales in Toronto (1989-1992) and H.A.S. Novelties also in Toronto (1987-1989).
"This is an exciting time to be involved in motorsports," said Roy, an advertising/marketing graduate from Sheridan College in Toronto. "We have plenty of work ahead of us and I want motorsports fans and our race teams to know that McDonald's is committed to further enhancing its motorsports program through the involvement of our owner/operators, the McDonald's system and our close working relationship with NASCAR."
The McDonald's motorsports program includes a primary team sponsorship in the NASCAR Winston Cup Series with owner and driver Bill Elliott and in the NASCAR Busch Series Grand National Division with owner Cal Wells III and driver Anthony Lazzaro. The McDonald's motorsports program also includes the status as the Official Drive Thru of NASCAR.
Roy and her husband, Brian Broihier, reside in Naperville, Ill.