Legendary Italian design house Pininfarina will become a car manufacturer in its own right with the launch of an electric hypercar in 2020.
The news comes three years after Pininfarina was acquired by Indian conglomerate Mahindra Group through its IT subsidiary Tech Mahindra.
Operating independently from its parent company’s electric subsidiary Mahindra Electric, Automobil Pininfarina will “design, engineer and manufacture high technology, extreme performance, luxury electric vehicles for the most discerning global customers”.
Pininfarina's first model, an electric hypercar, will be launched in 2020, which coincidentally will mark the 90th anniversary of the company.
While Mahindra refused to go into details about the car, it is slated to offer Bugatti Chiron-rivalling performance and will be limited to just 100 units.
Pininfarina will leverage Mahindra’s expertise in electric vehicles as well as the manufacturer’s recent success in the Formula E all-electric racing championship.
“We are pleased to welcome the new company, Automobili Pininfarina which represents an additional client for Pininfarina SpA, joining the list of the many prestigious car makers for which we will be designing cars in the future,” Paolo Pininfarina, Chairman, Pininfarina SpA, said.
“This project helps me and my family to realize my grandfather’s dream of seeing outstanding innovative cars solely branded Pininfarina on the roads”
Anand Mahindra, Chairman, Mahindra Group added: “Italy’s renowned design expertise produces objects of true beauty and unique style.
“Drawing upon the pedigree and design vocabulary of the Pininfarina aesthetic heritage we will develop a rare collector’s item that only a handful of connoisseurs will ever own. It will be an innovative and pioneering product powered by high technology.
“The Mahindra Group has bet big on electric vehicles. They are the future, and when power, beauty and high end EV technology come together in one car – that will be the perfect luxury vehicle, that will give car lovers the freedom to roam without impacting the planet adversely.”