Lyn St. James announces Need for Speed experience

Lyn St. James Launches "Need for Speed" Experience For Women Only High Performance Driving Combined with Physical, Mental and Life Skills Coaching Phoenix, AZ (February 17, 2009) -- Auto racing legend Lyn St. James today announced the ...

Lyn St. James Launches "Need for Speed" Experience For Women Only

High Performance Driving Combined with Physical, Mental and Life Skills Coaching

Phoenix, AZ (February 17, 2009) -- Auto racing legend Lyn St. James today announced the first-ever "Lyn St. James Need for Speed Experience," combining classes in high performance race car driving with physical, mental and life skills coaching by leading national experts. St. James is the first woman to be named Indy 500 Rookie of the Year, logging seven Indy 500 starts. She has held 31 international and national closed circuit speed records over a 20-year period. The Need for Speed Experience is scheduled for September 24 -- 27, 2009 in Chandler, Arizona.

In announcing the three-day "for women only" experience, St. James said, "There are many quality opportunities in the market for women's adventure experiences, but there is nothing available that combines a high performance, world class race car driving experience aligned with the mental and physical skills that relate to performance in life." St. James is working with Los Angeles-based DSNV Marketing Group to launch this exciting new venture.

The authentic driving experience will be conducted at the well-known Bondurant School of High Performance Driving, and participants will have the opportunity to learn not only racing skills from St. James and other female professional drivers, but also mental skills with world-renowned performance expert Dr. Jacques Dallaire and full body fitness skills with fitness legend Kathy Smith, plus other special guests. At the end of the day, Experience participants will enjoy the hospitality of the four-star Sheraton Wild Horse Pass.

The Experience weekend is limited to 40 women and a portion of the proceeds will go to the Women in the Winner's Circle Foundation, which supports programs for women in motorsports.

Early bird registration closes on March 20, 2009 and early registrants will receive a $500 discount from the regular registration cost of $3,195 per person. Regular registration closes August 15, 2009. Hotel and air travel is not included in the registration price. For more information about and to register for the "Lyn St. James Need for Speed Experience, for Women Only," log on to

About the Women in the Winners Circle Foundation

A strong advocate for women in the motorsports industry, particularly women who aspire to the professional level in racing, Lyn St. James established the Women in the Winner's Circle Foundation in 1994 as a 501(c) (3) non-profit organization dedicated to professional development for talented, up-and-coming young women race car drivers.

The Women in the Winner's Circle Foundation currently conducts two primary programs: Project Podium and its Driver Development Academy. The Academy is most comprehensive educational and training program of its kind for women who aspire to be winning race car drivers. Since its inception, more than 230 women drivers, including Danica Patrick, Erin Crocker, Melanie Troxel and Sarah Fisher, have participated in this invitation-only Academy. Academy information can be found at Project Podium is a matching-funds grant program designed to empower promising young female race car drivers and help them further their early professional careers. More information can be found at The Foundation also supports programs like Girls, Inc., the Wilbur Shaw Soap Box Derby Hill, and Challenge X and Kettering LITE, both university-based women-in-engineering programs.

About Kathy Smith

For more than 25 years, Kathy Smith has stood at the forefront of the fitness industry, with a collection of bestselling books and DVD's, lifestyle and nutrition products, infomercials and fitness equipment. Her latest project is an alliance with the American Diabetes Association and Team Beachbody to launch a complete nutrition and exercise program that targets Type 2 Diabetes. A member of the Video Hall of Fame, Kathy received the "Lifetime Achievement" award from IDEA, the world's largest professional fitness organization. Recently she sported the "milk mustache" for a multimedia "Got Milk?" campaign and also appeared millions of Special K cereal boxes. Current projects include a corporate wellness program with GlobalFit, and a "keychain personal trainer" with NextFitness. With more than 16 million workout videos sold since 1980, Kathy Smith has become a household name in fitness. A mother of two, Kathy also serves on the board of the USC School of Gerontology, the Women's Sports Foundation and is a recipient of the IDEA Lifetime Achievement Award from IDEA Health & Fitness, the world's largest professional fitness organization. Smith's Web site is

About Dr. Jacques Dallaire and Performance Prime

Performance Prime develops and delivers performance programs & products that are designed to help businesses and individuals from any walk of life achieve greater success. We achieve this goal through education, evaluation, training and consulting services which are individualized to the needs and goals of each client, in business and sport, regardless of the environment in which they must perform. Over the past 30 years, company founder Dr. Jacques Dallaire has developed programs to help thousands of high performance business persons and individual competitors from many diverse walks of life to improve their mental skills and achieve their performance goals. For information on Performance Prime, log onto

About DSNV Marketing Group

Founded in 1997 by sports industry veteran Jennifer Rottenberg, DSNV Marketing Group is a full-service, boutique agency. Among DSNV's specialties are women in sport and entertainment, and high end experiential events, such as the acclaimed Ladies First Celebrity Golf Classic. For more information please visit

-credit: lsj

Write a comment
Show comments
About this article
Series Automotive
Drivers Sarah Fisher , Lyn St. James , Melanie Troxel , Danica Patrick