Little runs new Deere logo at Indianapolis

INDIANAPOLIS (August 3, 2000)-- Following the July 19 announcement that the well-known leaping deer trademark of John Deere would be revised for the first time in 32 years, the Roush Racing Winston Cup entry driven by...

INDIANAPOLIS (August 3, 2000)-- Following the July 19 announcement that the well-known leaping deer trademark of John Deere would be revised for the first time in 32 years, the Roush Racing Winston Cup entry driven by Chad Little has also been revised to reflect the new logo, which will debut at this weekend's Brickyard 400. The John Deere Motorsports entry made its first Winston Cup appearance in 1997, and the easily recognizable paint scheme has been unaltered for more than three seasons.

The No. 97 John Deere Ford will incorporate the new trademark for the remainder of the 2000 season, which now carries a yellow hood to increase on-track visibility. The updated logo has a stronger and more dynamic deer with a greater emphasis placed on the John Deere name. This trademark change is only the eighth in John Deere history since the company was founded in 1837.

"This evolution of the John Deere trademark symbolizes that world leaders are progressive and agile," said Hans W. Becherer, chairman of Deere & Company. "John Deere founded this company on four important values that are still essential toady - quality, integrity, innovation and commitment. Our revision of the trademark represents those values."

The first public display of the revised trademark came at last weekend's John Deere Classic at the new TPC facility near the company's headquarters in Moline, Ill. The updated design has the deer leaping upward, instead of landing as it had been in previous renditions of the corporate symbol.

"The deer in this updated symbol displays high aspirations. It is a symbol for a company that is determined and energized to run fast and smart," said Robert Lane, John Deere's president and CEO.

The John Deere Motorsports team takes to the track for qualifying on Thursday hoping to improve at a track that has plagued them with bad luck. Little advanced nine positions in the first 40 laps of last year's Brickyard 400 before an on-track incident with the No. 60 car ended his day prematurely.

"Besides bringing a new trademark logo with us to The Brickyard, we're also bringing a brand new car," driver Chad Little said. "I can't think of a better way to help the people and fans of John Deere celebrate their new image than by running well at one of the most historic race venues in motorsports - Indianapolis Motor Speedway. This is a highly regarded track, and it's rich in race history. Maybe we can add to that history this weekend. We tested here less than one month ago, and we feel we have the ability to do what it takes to be competitive at Indy."

Little and the John Deere team currently occupy 21st place in the Winston Cup point standings, but a strong run this weekend can close the 153-point gap between them and the 15th-place car of Jeremy Mayfield.

Write a comment
Show comments
About this article
Series Automotive , NASCAR Cup
Drivers Jeremy Mayfield , Chad Little